This Amusement Park Promotion Advertises a Terrifying Ride in a Creepy Way
Laura McQuarrie — October 27, 2014 — Marketing
In order to tease a scary attraction that's coming soon to Gröna Lund in 2015, this amusement park promotional poster delivers a taste of just how scary the ride will be.
The 'Haunted Poster' is set up to prominently feature a large QR code, challenging people passing by to scan it for a sneak peek at the scary new attraction, if they dare. While people are focused on their phones, which displays the message "Boo!" they are really scared by a person inside the poster, who jumps out at them from behind the soft cloth of the poster. To make people really jump out of their skin, the poster also includes a sharp, scary sound to make the experience truly terrifying.
The 'Haunted Poster' is set up to prominently feature a large QR code, challenging people passing by to scan it for a sneak peek at the scary new attraction, if they dare. While people are focused on their phones, which displays the message "Boo!" they are really scared by a person inside the poster, who jumps out at them from behind the soft cloth of the poster. To make people really jump out of their skin, the poster also includes a sharp, scary sound to make the experience truly terrifying.
Trend Themes
1. Interactive Advertising - Augmented reality and immersive campaigns create more opportunities for interactive advertising in the amusement park industry.
2. Technology Integration - Integrating technology with traditional mediums like posters provide non-conventional opportunities for tech innovation in advertising and promotions.
3. Experiential Marketing - Creating real-time experiences that are scary and immersive provide opportunities for experiential marketing methods that create buzz and drive traffic.
Industry Implications
1. Amusement Parks - Amusement parks can use augmented reality posters to market new rides and attractions in more interactive and thrilling ways.
2. Advertising - The haunted poster is a prime example of how advertising mediums can be combined or enhanced with interactive technology to increase engagement and attract attention.
3. Entertainment - Entertainment businesses, like haunted houses and escape rooms, can take cues from the immersive haunted poster campaign to create experiences that are more memorable, shareable and profitable.
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