Sprite's Bill the Billboard Soda Pop Ad Reminds You to 'Obey You'
Laura McQuarrie — October 17, 2014 — Marketing
References: adweek & designtaxi
This funny soda pop ad from Sprite introduces 'Bill the Billboard,' a sign by the road with a big personality and a great sense of humor. Rather than broadcasting boring messages, Bill the Billboard keeps himself and others entertained with quips like "My name is James. James Board," and "I hate pigeons."
Bill the Billboard boasts may be noted as the "The first ad ever with mental issues," but the quirky billboard has such human qualities, it's hard not to empathize with Bill. The message being the campaign supports a new campaign from Sprite and the "Obey You" tagline, which encourages youth to be themselves and live life according to their own rules, much like this billboard unabashedly does.
Bill the Billboard boasts may be noted as the "The first ad ever with mental issues," but the quirky billboard has such human qualities, it's hard not to empathize with Bill. The message being the campaign supports a new campaign from Sprite and the "Obey You" tagline, which encourages youth to be themselves and live life according to their own rules, much like this billboard unabashedly does.
Trend Themes
1. Quirky Advertising - Exploring advertising that uses unusual and humorous elements to promote brands.
2. Personification Marketing - Creating marketing campaigns that personify or anthropomorphize brand elements to create a connection with potential customers.
3. Authenticity Messaging - Developing messaging that values authenticity and encourages customers to live life according to their own rules.
Industry Implications
1. Advertising - Innovating within the advertising industry by incorporating humor and human-like qualities into advertisements.
2. Marketing - Creating marketing campaigns that emphasize authenticity and connect with customers on a personal level through personification and humor.
3. Outdoor Advertising - Disrupting the outdoor advertising industry by utilizing creative ideas that make use of technology and humor to engage passersby.
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