NSPCC's Christmas Campaign Helps Santa Recruit on LinkedIn
Laura McQuarrie — October 16, 2014 — Marketing
References: linkedin & prexamples
When you're looking to post or find a job online, LinkedIn is one of the best places to go—even Santa Claus knows this to be true in this year's NSPCC Christmas campaign.
Christmas is still a few months away, but Santa is already gearing up for the holiday season, reaching out in order to find people who will help answer all of the letters that kids write to him. The NSPCC has been working with Mrs. Claus for about 16 years, and for this charming campaign, Santa notes that he was coaxed into joining LinkedIn by his wife's suggestion to embrace "snow-cial media."
Some of the skills that the Jolly St. Nick has listed include things like toys, time management, working with children, gift wrapping and team leadership.
Christmas is still a few months away, but Santa is already gearing up for the holiday season, reaching out in order to find people who will help answer all of the letters that kids write to him. The NSPCC has been working with Mrs. Claus for about 16 years, and for this charming campaign, Santa notes that he was coaxed into joining LinkedIn by his wife's suggestion to embrace "snow-cial media."
Some of the skills that the Jolly St. Nick has listed include things like toys, time management, working with children, gift wrapping and team leadership.
Trend Themes
1. Online Job Posting - Opportunity for disruptive innovation: Develop a platform specifically for posting and finding holiday-related jobs online.
2. Social Media Marketing - Opportunity for disruptive innovation: Create innovative social media campaigns tailored for holiday-themed businesses or organizations.
3. Skill-based Recruiting - Opportunity for disruptive innovation: Build a platform that matches individuals' unique skills with job opportunities in a specific industry or time period, such as holiday-related skills for Christmas jobs.
Industry Implications
1. Job Search Platforms - Opportunity for disruptive innovation: Develop new features or tools that cater specifically to the holiday job market, enhancing the search and application process for seasonal employment.
2. Marketing and Advertising Agencies - Opportunity for disruptive innovation: Offer specialized holiday campaign services, targeting businesses or organizations that want to stand out during the Christmas season.
3. Recruitment and Staffing Services - Opportunity for disruptive innovation: Provide niche recruiting services for companies seeking temporary or seasonal workers during the holiday period, optimizing the process through skill-based matching.
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