This Twitter Campaign Gives Advance Access to Lexus' Short Films
Laura McQuarrie — October 25, 2014 — Autos
References: lexus-int & biz.twitter
On October 27th, two new Lexus Short Films will be premiered and to promote them, Lexus worked with Twitter to create Silver Screen Access, a unique experience to engage and reward its followers on social media.
Taking inspiration from the concept of a VIP pre-release movie screening, Lexus and Twitter will give followers of the luxury car brand a sneak peek at the film footage in advance. On October 26th, the @LexusInt account will be locked for a period of 24 hours and only fans will be given access to a private link for pre-screening. Locking a brand's Twitter account for a follower-only event is something new for Twitter and as of now, there's still a chance to get in on the action if you want to make sure you get your eyes on the short films before everybody else.
Taking inspiration from the concept of a VIP pre-release movie screening, Lexus and Twitter will give followers of the luxury car brand a sneak peek at the film footage in advance. On October 26th, the @LexusInt account will be locked for a period of 24 hours and only fans will be given access to a private link for pre-screening. Locking a brand's Twitter account for a follower-only event is something new for Twitter and as of now, there's still a chance to get in on the action if you want to make sure you get your eyes on the short films before everybody else.
Trend Themes
1. VIP Pre-release - Creating exclusive pre-release experiences for followers can generate excitement and loyalty for a brand.
2. Rewarding Social Media Engagement - Developing unique ways to engage and reward social media followers can help boost brand awareness and interaction.
3. Locked Social Media Access - Exploring the concept of temporarily locking a brand's social media account can create a sense of exclusivity and anticipation among followers.
Industry Implications
1. Automotive - The automotive industry can leverage VIP pre-release experiences and social media engagement to generate buzz and drive interest in new vehicle launches.
2. Entertainment - The entertainment industry can take advantage of locked social media access to build intrigue and anticipation for upcoming movies, shows, or music releases.
3. Marketing and Advertising - Marketing and advertising professionals can explore innovative ways to reward social media engagement and create unique experiences for their clients' target audience.
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