Christian Siriano x Verizon's Social Media Dress Was Crafted from Tweets
Laura McQuarrie — September 30, 2014 — Fashion
References: verizonwireless & psfk
Verizon and designer Christian Siriano teamed up to create a unique social media dress for the Fashion Rocks event. A number of musical artists like KISS and Pitbull were invited to perform at the charity fundraiser and the #socialimprint dress was created as a result of data collected from real-time conversations on Twitter. Trending topics were represented by differently colored squares, including breakdowns by genre like Rock, New Wave and Latin Pop.
In the end, Nicki Minaj's Fashion Rocks performance had the most influence on the design of the dress, since she was the star of many Tweets that came from the event. Now, Siriano's unique #socialimprint dress is being auctioned off through Charity Buzz, with all proceeds going towards the Dress for Success organization.
In the end, Nicki Minaj's Fashion Rocks performance had the most influence on the design of the dress, since she was the star of many Tweets that came from the event. Now, Siriano's unique #socialimprint dress is being auctioned off through Charity Buzz, with all proceeds going towards the Dress for Success organization.
Trend Themes
1. Real-time Conversation Fashion - Creating fashion pieces based on real-time conversations on social media platforms presents opportunities for personalized and engaging designs.
2. Data-inspired Design - Using data collected from social media discussions allows for innovative and unique design concepts.
3. Social Media Influence - Designs influenced by social media conversations offer a way to capture the excitement and energy of online communities.
Industry Implications
1. Fashion and Apparel - Exploring the fusion of technology and fashion through real-time conversation-inspired designs can revolutionize the industry by creating interactive and personalized clothing.
2. Social Media and Technology - Leveraging social media data for design inspiration opens up opportunities for tech companies to collaborate with fashion brands and create visually stunning and technologically advanced products.
3. Charity and Non-profit - Partnering with fashion designers to create unique items for auction can help charities raise funds and awareness in a creative and impactful way.
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