Orange's Interactive Campaign Lets You Talk to Your Future Self
Laura McQuarrie — October 8, 2014 — Marketing
References: futureself.orange & adweek
To mark its 20th anniversary, Orange kicked off the celebration with the #FutureSelf campaign and an interactive online experience where you can talk to your future self. In the spirit of looking ahead for the next 20 years, the experience lets you upload a picture of yourself and then generates a 3D model that estimates how you'll look in the future. To make the interaction as real as possible, the model is coordinated with Faceshift (facial motion capture software), which replicates facial muscle movement.
From there, you'll be able to interact with this future version of yourself over a webcam, asking questions and getting answers about the state of the world, love, money, robots, or anything else that may or may not have significance in the future.
From there, you'll be able to interact with this future version of yourself over a webcam, asking questions and getting answers about the state of the world, love, money, robots, or anything else that may or may not have significance in the future.
Trend Themes
1. Interactive Aging Simulations - Opportunity for brands to engage with consumers by allowing them to interact with a simulated version of their future selves.
2. Facial Motion Capture Technology - Potential for businesses to utilize facial motion capture software to enhance virtual experiences and create realistic simulations.
3. Personalized Future Predictions - Growing trend of providing individuals with personalized predictions about their future based on data and AI algorithms.
Industry Implications
1. Technology - Disruptive innovation opportunity for tech companies to develop advanced facial motion capture software for various applications.
2. Marketing and Advertising - Opportunity for marketers to create interactive campaigns that allow consumers to visualize their future selves and engage with personalized content.
3. Entertainment - Potential for entertainment industry to incorporate interactive aging simulations into movies, TV shows, and virtual reality experiences.
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