Eastbay Performance Zone Offers a High-Tech Shopping Experience
Vasiliki Marapas — October 16, 2014 — Fashion
References: footlocker & prnewswire
Foot Locker has collaborated with Eastbay Performance Zone to create an interactive retail experience for customers at Champs Sports.
The in-store destination will span 150-square-feet at select Champs Sports locations, and will be geared towards elite athletes looking for the best that sports apparel has to offer. The Zone, as it will be referred to, includes a touch screen that stretches four feet tall. Customers can browse -- and purchase from -- Eastbay's extensive inventory on the screen. A product database can also be accessed by a computer in The Zone.
Champs Sports President Bryon Milburn recognizes the importance of in-store tech integration. He explains, "[...] This is a critical technological step in the evolution of retail."
The in-store destination will span 150-square-feet at select Champs Sports locations, and will be geared towards elite athletes looking for the best that sports apparel has to offer. The Zone, as it will be referred to, includes a touch screen that stretches four feet tall. Customers can browse -- and purchase from -- Eastbay's extensive inventory on the screen. A product database can also be accessed by a computer in The Zone.
Champs Sports President Bryon Milburn recognizes the importance of in-store tech integration. He explains, "[...] This is a critical technological step in the evolution of retail."
Trend Themes
1. Interactive Retail Experience - As retailers focus on enhancing customer engagement, creating interactive retail experiences like Eastbay Performance Zone becomes an excellent opportunity for disruptive innovation.
2. Touch Screen Interface - The popularity of touch screen technology continues to rise as retailers like Foot Locker leverage them to offer engaging, convenient and interactive in-store experiences that enhance their customer's shopping experience.
3. In-store Tech Integration - As retailers look to enhance their in-store experience, creating an integrated technology solution presents tremendous opportunities for disruptive innovation.
Industry Implications
1. Retail Industry - Interactive technology like the touch screen interface becomes a significant disruptive innovation opportunity for retailers looking to enhance their customer experience.
2. Sportswear Industry - Sportswear retailers can leverage interactive retail experiences to offer personalized service and engagement to meet the needs of their customers better.
3. Technology Industry - Creating innovative technology solutions for retailers like interactive retail experiences can lead to tremendous opportunities for technology companies looking to enhance the retail industry's in-store experience.
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