XAPPmedia Runs Interactive Radio Ads With Audio-Based Asks
Alyson Wyers — October 16, 2014 — Marketing
References: xappmedia & springwise
Some mediums are built for more engaging advertising than others, so one company is making interactive radio ads. XAPPmedia is a platform that aims to turn online radio advertisements into more of a conversation by letting listeners speak back to participate in offers.
XAPPmedia is able to do this by using the microphones built into smartphones and tablets as well as ads in podcast, internet radio and streaming services. Most of the interactive radio ads sound normal, but with a call to action at the end which requests listeners to say if they want to know more. If so, they are directed to a landing page for the discount or offer. By responding with their voice, audiences can also download apps, send coupons or call the company. The platform is also hands-free.
XAPPmedia is able to do this by using the microphones built into smartphones and tablets as well as ads in podcast, internet radio and streaming services. Most of the interactive radio ads sound normal, but with a call to action at the end which requests listeners to say if they want to know more. If so, they are directed to a landing page for the discount or offer. By responding with their voice, audiences can also download apps, send coupons or call the company. The platform is also hands-free.
Trend Themes
1. Interactive Radio Advertising - The trend of interactive radio ads allows for greater engagement and participation from listeners, creating more effective ad campaigns.
2. Voice-activated Marketing - Using voice commands in ad campaigns opens up new opportunities for seamless customer interaction and response.
3. Hands-free Consumer Experience - The rise of hands-free technology in advertising enables users to engage with brands without the need for physical interaction.
Industry Implications
1. Radio Broadcasting - Interactive radio ads present a disruptive innovation opportunity for radio broadcasting companies to attract new advertisers and engage listeners on a deeper level.
2. Digital Advertising - Voice-activated marketing provides a disruptive innovation opportunity for digital advertising agencies to create more interactive and personalized campaigns.
3. Mobile Technology - The hands-free consumer experience trend offers a disruptive innovation opportunity for mobile technology companies to develop voice-activated advertising solutions and enhance user experience.
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