Sporting Life Introduces Interactive Kiosks for Its Lifeline Program
Vasiliki Marapas — October 16, 2014 — Marketing
References: sportinglife & fourthwall
Canadian sports retailer Sporting Life has teamed up with Fourth Wall to incorporate an interactive kiosk in its stores. The kiosks, which feature 30-inch screens, are a prime example of multi-channel retail.
The kiosks are intended to improve the customer database for the loyalty program 'LifeLife.' The program doesn't operate using a points-based system; in fact, it is defined as a "client recognition" program that gathers customer information to provide a seamless shopping experience. Previous purchases are collected and logged into the database, allowing the company to target future offers and promotions to shoppers' individual interests.
Brick and mortar stores are implementing technological features into their design. This network of kiosks is yet another example of how tech integration is influencing the retail industry.
The kiosks are intended to improve the customer database for the loyalty program 'LifeLife.' The program doesn't operate using a points-based system; in fact, it is defined as a "client recognition" program that gathers customer information to provide a seamless shopping experience. Previous purchases are collected and logged into the database, allowing the company to target future offers and promotions to shoppers' individual interests.
Brick and mortar stores are implementing technological features into their design. This network of kiosks is yet another example of how tech integration is influencing the retail industry.
Trend Themes
1. Interactive Kiosks in Retail - The use of interactive kiosks in retail stores provides an opportunity for enhanced customer engagement and data collection.
2. Digitized Loyalty Programs - Retailers can benefit from implementing digitized loyalty programs that gather customer information for personalized offers and promotions.
3. Tech Integration in Brick and Mortar Stores - The integration of technology into physical stores is a growing trend that improves the overall shopping experience.
Industry Implications
1. Retail - Incorporating interactive kiosks and digitized loyalty programs in retail stores presents new opportunities for customer engagement and personalized marketing.
2. Customer Relationship Management - Advancements in digitized loyalty programs require effective customer relationship management strategies to make the most out of the gathered customer data.
3. Technology - The use of interactive kiosks and tech integration in brick and mortar stores highlights the importance of technology innovation in the retail industry.
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