This Motivational IKEA Mirror Boosts Esteem In-Store
Laura McQuarrie — October 2, 2014 — Marketing
In an effort to get people to feel better about themselves in general, as well as while shopping, this IKEA mirror delivers unexpected compliments to consumers. IKEA's Motivational Mirror was introduced in response to research that revealed millions of people are self-critical when it comes to their appearance, which isn't helped by the fact that compliments are not often given or received very often.
The Motivational Mirror interacts with IKEA shoppers and in addition to some general compliments about hair or eyes, the mirror is also able to pick up on specific details, such as calling out stellar beards and dresses. These compliments are displayed as blocks of text on the mirror, which are also read as a shopper stands before the mirror. The Motivational Mirror also wolf whistles on occasion, causing people to smile every time.
The Motivational Mirror interacts with IKEA shoppers and in addition to some general compliments about hair or eyes, the mirror is also able to pick up on specific details, such as calling out stellar beards and dresses. These compliments are displayed as blocks of text on the mirror, which are also read as a shopper stands before the mirror. The Motivational Mirror also wolf whistles on occasion, causing people to smile every time.
Trend Themes
1. Positive Self-image Technology - Developing technology that boosts self-esteem through positive reinforcement and compliments.
2. Personalized Shopping Experience - Creating interactive mirrors that customize compliments based on specific details and preferences.
3. Emotional Retail Strategies - Implementing emotional and motivational elements in retail settings to enhance customer experience.
Industry Implications
1. Retail Technology - Opportunity for retail technology companies to create innovative platforms that use AI and sensors to enhance the shopping experience.
2. Beauty and Fashion - Beauty and fashion industry can incorporate personalized mirrors in stores to provide uplifting compliments and boost customer confidence.
3. Psychological Well-being - Psychological well-being industry can explore how positive reinforcement technology can be integrated into therapy or self-help tools.
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