Foot Locker Introduces an Interactive Shoe Customization Service
Vasiliki Marapas — October 16, 2014 — Fashion
References: footlocker & retail-innovation
Foot Locker launched a virtual 3D shoe customization kiosk at their Times Square flagship store. The kiosk functions as a physical version of the New Balance customization tool, which launched two years ago, allowing shoppers to design their own custom sneaker.
The in-store kiosk features a user-friendly touch screen that gives shoppers full creative control, from logo visibility to the color of the laces. Shoppers can get an idea of the actual product while in the store, while simultaneously designing their own version on the kiosk. Finally, customers have the option of Tweeting or Facebooking their designs directly from the kiosk.
This is but one example of how retail technology has revolutionized the industry, offering shoppers an interactive and immersive experience that they aren't soon to forget!
The in-store kiosk features a user-friendly touch screen that gives shoppers full creative control, from logo visibility to the color of the laces. Shoppers can get an idea of the actual product while in the store, while simultaneously designing their own version on the kiosk. Finally, customers have the option of Tweeting or Facebooking their designs directly from the kiosk.
This is but one example of how retail technology has revolutionized the industry, offering shoppers an interactive and immersive experience that they aren't soon to forget!
Trend Themes
1. Interactive Customization - The use of virtual customization kiosks in retail stores allows customers to design their own products and have a personalized shopping experience.
2. In-store Technology - Retailers are adopting in-store technology, such as touch screen kiosks, to enhance customer engagement and provide a unique shopping experience.
3. Social Media Integration - Virtual customization kiosks that allow customers to share their designs on social media platforms are becoming more popular, attracting tech-savvy shoppers.
Industry Implications
1. Retail Technology - The integration of virtual customization kiosks in retail stores presents disruptive innovation opportunities for the retail technology industry to enhance the shopping experience.
2. Sports Retail - The introduction of virtual customization kiosks by Foot Locker creates disruptive innovation opportunities in the sports retail industry, allowing customers to design and personalize their sportswear.
3. Digital Marketing - The social media integration of virtual customization kiosks offers disruptive innovation opportunities for the digital marketing industry to leverage user-generated content and engage with customers in a new way.
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