The Newly Launched UberHealth Delivered a Free Flu Shot Kit
Alyson Wyers — October 25, 2014 — Marketing
References: blog.uber & techcrunch
To launch Uber's new UberHealth program, the car service partnered with Vaccine Finder to offer a free flu shot kit for a limited amount of time. The initiative involved a registered nurse delivering a vaccine kit for up to ten people on demand. This service was restricted, however, to Boston, New York and Washington DC and was only available on October 23rd, 2014 from 10am to 3pm. Just one kit containing vaccinations for ten people would be delivered per request.
The free flu shot could be requested using the Uber app. This was not the first time Uber tried to expand their on-demand model to other areas beyond car rides. This included ice cream trucks and romantic Valentine's Day deliveries.
The free flu shot could be requested using the Uber app. This was not the first time Uber tried to expand their on-demand model to other areas beyond car rides. This included ice cream trucks and romantic Valentine's Day deliveries.
Trend Themes
1. On-demand Healthcare - Disruptive innovation opportunity: Developing on-demand healthcare services that provide convenient access to vaccines and other medical treatments.
2. Partnerships in Healthcare - Disruptive innovation opportunity: Collaborating with healthcare providers and organizations to offer innovative services and improve access to healthcare solutions.
3. Expanding On-demand Models - Disruptive innovation opportunity: Applying the on-demand model to other industries beyond car rides, creating new service offerings and bringing convenience to different sectors.
Industry Implications
1. Healthcare Services - Disruptive innovation opportunity: Integrating technology and convenience into traditional healthcare services, such as offering on-demand vaccination services.
2. Transportation - Disruptive innovation opportunity: Expanding on-demand models to different areas, providing unique transportation services beyond just car rides.
3. Technology - Disruptive innovation opportunity: Leveraging technology platforms to connect healthcare providers and patients, enabling more accessible and convenient healthcare solutions.
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