Eat's Pre-Roll Ad Challenges YouTube Viewers to Wait
Laura McQuarrie — October 3, 2014 — Lifestyle
References: eat & adsoftheworld
When you just want to watch cat videos, or watch your favorite artist's new music video, it can be pretty annoying to have to put up with a pre-roll ad on YouTube. However, this ad for the Eat sandwich shop chain has a reward for those who are patient enough to wait a few seconds.
The ad urges viewers not to skip breakfast or the ad, and shows a painfully slow clip of a guy about to bit into a breakfast sandwich. If a user is patient enough to wait until the end of the pre-roll advertisement, they are rewarded with a coupon that can be put towards one of Eat's breakfast bacon roll sandwiches.
The ad urges viewers not to skip breakfast or the ad, and shows a painfully slow clip of a guy about to bit into a breakfast sandwich. If a user is patient enough to wait until the end of the pre-roll advertisement, they are rewarded with a coupon that can be put towards one of Eat's breakfast bacon roll sandwiches.
Trend Themes
1. Patience-rewarding Ads - Opportunity for brands to create ads that incentivize viewers to watch till the end.
2. Interactive Pre-roll Ads - Opportunity for businesses to engage viewers during pre-roll ads through interactive elements.
3. Targeted Pre-roll Advertising - Opportunity to personalize pre-roll ads based on viewer preferences for higher engagement and conversion.
Industry Implications
1. Food and Beverage - Chance for food and beverage brands to use pre-roll ads to promote new products or encourage breakfast consumption.
2. Advertising and Marketing - Opportunity for advertising agencies to create innovative pre-roll ad campaigns that captivate and reward viewers.
3. Technology and Media - Potential for technology companies to develop interactive pre-roll ad solutions for video streaming platforms.
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