Samsung Gives You the Chance to Become a Fashion Photographer
Laura McQuarrie — October 28, 2014 — Marketing
If you've ever had the dream to become a fashion photographer, but lack equipment and a model, this campaign from Samsung is a great way to practice your skills behind the lens.
The Samsung Cover Shoot campaign features supermodel Ronja Furrer, who shows off a variety of different outfits and poses as per your direction in a video format. Some of these examples include a classic Rock 'N' Roll look, or a Sporty-Chic outfit, which Furrer will sell to the camera by being sweet, showing attitude or "rocking it." When you're ready to snap a photo, you're able to snap a high-res image and with over 6300 video frames to choose from, you're bound to get at least one image that's worthy of being on the cover of a fashion magazine.
The Samsung Cover Shoot campaign features supermodel Ronja Furrer, who shows off a variety of different outfits and poses as per your direction in a video format. Some of these examples include a classic Rock 'N' Roll look, or a Sporty-Chic outfit, which Furrer will sell to the camera by being sweet, showing attitude or "rocking it." When you're ready to snap a photo, you're able to snap a high-res image and with over 6300 video frames to choose from, you're bound to get at least one image that's worthy of being on the cover of a fashion magazine.
Trend Themes
1. Interactive Photography Campaigns - Samsung's interactive photography campaign offers a disruptive innovation opportunity for brands to engage their audience through personalized and immersive photography experiences.
2. Fashion Modeling Technology - The use of technology in fashion modeling, as demonstrated by Samsung's campaign, presents disruptive innovation opportunities for virtual fashion shows and remote photo shoots.
3. User-generated Content in Advertising - Campaigns like Samsung's Cover Shoot highlight the potential of user-generated content in advertising, providing a disruptive innovation opportunity for brands to leverage consumer creativity and engagement.
Industry Implications
1. Photography Equipment - The rise of interactive photography campaigns creates disruptive innovation opportunities for photography equipment manufacturers to develop cutting-edge tools and software to enhance user experiences.
2. Fashion and Apparel - The fashion and apparel industry can seize the disruptive innovation opportunity by incorporating interactive photography campaigns into their marketing strategies, allowing customers to digitally try on and style clothes.
3. Advertising and Marketing - Samsung's interactive photography campaign demonstrates the disruptive innovation potential for the advertising and marketing industry to leverage interactive and personalized content strategies to drive engagement and conversion.
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