Canadian Tire's Loyalty Rewards App Offers a Better Way to Collect Perks
Laura McQuarrie — October 16, 2014 — Tech
References: thestar & theglobeandmail
As more and more currency becomes virtual, Canadian Tire needed a way to make its Canadian Tire money more user-friendly for consumers. Although the paper currency was first introduced in 1958 and it now seems like an antiquated way to offer rewards for shopping, there are plenty of consumers who still cherish getting the cash. Rather than phasing it out entirely, a new program has been introduced that lets consumers redeem rewards from their mobile devices.
The loyalty app was first tested in Nova Scotia in 2012 and results showed that consumers tended to shop with more frequency thanks to this new loyalty program. There are additional incentives for consumers to pay with credit, debit and cash, but the biggest bonuses are offered for consumers who choose to pay with their Canadian Tire Options MasterCard.
The loyalty app was first tested in Nova Scotia in 2012 and results showed that consumers tended to shop with more frequency thanks to this new loyalty program. There are additional incentives for consumers to pay with credit, debit and cash, but the biggest bonuses are offered for consumers who choose to pay with their Canadian Tire Options MasterCard.
Trend Themes
1. Mobile Loyalty Rewards - Companies can replace antiquated reward systems by offering loyalty apps that provide a better and more user-friendly way of collecting and redeeming rewards.
2. Virtual Currency - As more currency becomes virtual, companies can look to replace physical currency systems with digital ones to improve the user experience and increase customer engagement.
3. Payment Incentives - Companies can provide additional incentives for consumers to pay with credit, debit, cash or specific credit cards to drive sales and increase customer satisfaction.
Industry Implications
1. Retail - By offering mobile loyalty rewards, retailers can improve the shopping experience, drive sales, and build customer loyalty and satisfaction.
2. Finance - As more currency becomes virtual, financial institutions can create digital currency systems that simplify transactions, reduce costs, and improve the user experience for customers.
3. Technology - Developers can create loyalty apps and digital currency systems that are easy to use, secure, and scalable to meet the needs of businesses and consumers in different industries.
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