Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
Laura McQuarrie — October 2, 2014 — Marketing
References: lacta.ourwork.gr & blog.esko
With the aid of the Lacta mobile app, you're able to turn a plain Lacta chocolate packaging wrapper into a personal, secret message. Rather than writing a nice message on the candy bar wrapper with an actual marker, downloading this app lets you include a secret message that can be only viewed through a mobile device.
Using augmented reality, the app brings messages to life, making it look as though a chocolate bar is bursting with hearts. In place of the Lacta logo on the wrapper, the user's message also shows up on the screen of the phone, which is a pretty sweet way to secretly show someone that you care on a birthday, holiday or no particular occasion at all.
Using augmented reality, the app brings messages to life, making it look as though a chocolate bar is bursting with hearts. In place of the Lacta logo on the wrapper, the user's message also shows up on the screen of the phone, which is a pretty sweet way to secretly show someone that you care on a birthday, holiday or no particular occasion at all.
Trend Themes
1. Augmented Reality Packaging - Opportunity to transform product packaging into interactive experiences through augmented reality technology.
2. Personalized Messaging - Potential for incorporating personalized messages that can only be viewed through a mobile app, adding a unique touch to products.
3. Digital Engagement - Increasing demand for digital engagement tools that enhance the consumer experience and create memorable interactions.
Industry Implications
1. Food Packaging - Disruptive innovation opportunities in the food packaging industry by leveraging augmented reality for interactive and personalized packaging.
2. Mobile Applications - Growing market for mobile apps that enable consumers to unlock hidden content and experiences through augmented reality.
3. Gift and Seasonal Products - Innovative applications of augmented reality in gift and seasonal products industry, allowing for unique and memorable gifting experiences.
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