Coca-Cola Offers Exslusive In-Game Content for Just Dance Now
Laura McQuarrie — October 6, 2014 — Tech
References: justdancenow & digitalbuzzblog
In partnership with Ubisoft, Coca-Cola is helping players to unlock unique in-game content for Just Dance Now using a can of Coke. To announce the game's launch and the possibilities that can be unlocked with aid from Coca-Cola, an interactive Dance Off installation was set up with Les Twins.
The installation perfectly ties in with Coca-Cola's Movement Through Happiness campaign, encouraging healthier living and fitness. The Just Dance Now game cam be downloaded easily via a Coca-Cola, Diet Coke and Coke Zero can, although it can also be accessed through your Apple or Android smartphone for free as well. In the Just Dance Now app, the 'Find Your Move' song has been created just for the brand. The campaign combines music, dance, expression and gaming all within a can of Coke.
The installation perfectly ties in with Coca-Cola's Movement Through Happiness campaign, encouraging healthier living and fitness. The Just Dance Now game cam be downloaded easily via a Coca-Cola, Diet Coke and Coke Zero can, although it can also be accessed through your Apple or Android smartphone for free as well. In the Just Dance Now app, the 'Find Your Move' song has been created just for the brand. The campaign combines music, dance, expression and gaming all within a can of Coke.
Trend Themes
1. Interactive Dance Gamification - Creating interactive dance experiences within gaming platforms offers a unique opportunity for brands to engage with consumers and promote their products.
2. In-game Brand Partnerships - Collaborating with popular game franchises to offer exclusive in-game content can be a powerful marketing strategy for brands.
3. Cross-platform Accessibility - Providing multiple access points for a game, such as through beverage cans and smartphones, enhances convenience and broadens the audience reach.
Industry Implications
1. Beverage - Beverage companies can explore partnerships with popular gaming franchises to create exclusive content that drives product engagement and brand loyalty.
2. Gaming - The gaming industry can leverage in-game brand partnerships to enhance user experience and generate additional revenue streams.
3. Fitness - Fitness industry players can integrate interactive dance gamification into their offerings to make workouts more engaging and appealing to a wider audience.
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