Karl Lagerfeld's Designer Retail Store has Built-In Selfie Stations
Laura McQuarrie — October 21, 2014 — Marketing
References: fashionista & refinery29
Karl Lagerfeld has been pretty vocal about his feelings towards the selfie phenomenon—equating the photos to "visual masturbation," but realizing this is now a huge part of the way people share their lives and shop, Karl Lagerfeld's flagship designer retail store in London features iPad stations in the fitting rooms that make it easy to snap a selfie.
When trying on a garment, the iPad stations are pretty useful for getting a sense of what you look like in an outfit, or send it off to a friend for a second opinion. To make the experience all the more immersive, the iPad stations in-store are also equipped with several Lagerfeld-inspired photo filters and visitors are inspired to "Kapture, Kreate, and Post" their selfies on social media.
When trying on a garment, the iPad stations are pretty useful for getting a sense of what you look like in an outfit, or send it off to a friend for a second opinion. To make the experience all the more immersive, the iPad stations in-store are also equipped with several Lagerfeld-inspired photo filters and visitors are inspired to "Kapture, Kreate, and Post" their selfies on social media.
Trend Themes
1. Selfie-friendly Fitting Rooms - Retail stores are innovating fitting rooms to become more interactive, allowing customers to take selfies and share their looks on social media.
2. In-store Ipad Stations - Retail stores are incorporating iPad stations in their fitting rooms to provide customers with an interactive shopping experience that includes taking selfies and exploring creative photo filters.
3. Social Media Integration - Retail stores are enhancing the shopping experience by encouraging customers to share their try-on selfies on social media and interact with the brand through new marketing strategies.
Industry Implications
1. Fashion Retail - Fashion retailers can benefit from incorporating in-store selfie stations to enhance the shopping experience and attract customers through social media.
2. Technology - Technology companies can collaborate with retail stores to create interactive fitting room experiences that utilize iPad stations and creative filters to provide customers with a personalised shopping experience.
3. Social Media Marketing - Marketing agencies can assist fashion retailers with social media integration and new marketing strategies to enhance customer engagement through try-on selfies.
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