Kerrygold's Campaign Encourages Sharing Cheese-Related Love Stories
Laura McQuarrie — October 11, 2014 — Marketing
References: kerrygoldusa & adsoftheworld
Fans of a particular product usually have no problem declaring their love for it online, but this social media campaign from Kerrygold challenges its fans to express their love in other ways. The 'I Heart Kerrygold' campaign for Kerrygold cheese and butter asked fans to get creative on Twitter, Facebook and Instagram by showing how they love Kerrygold's products. This promotional video for the campaign shows a guy singing his heart out with an ode to cheese, which is humorously over the top and fittingly cheesy.
Participants in the I Heart Kerrygold campaign have the chance to win $5,000 as well as a year's supply of Kerrygold butter and cheese when they tag their uploads with #IHEARTKG across social media. For a true dairy lover, this prize is a pretty big treat.
Participants in the I Heart Kerrygold campaign have the chance to win $5,000 as well as a year's supply of Kerrygold butter and cheese when they tag their uploads with #IHEARTKG across social media. For a true dairy lover, this prize is a pretty big treat.
Trend Themes
1. Social Media Love Campaigns - Opportunities for brands to drive social engagement by encouraging fans to show their love for products in creative ways on social media
2. User-generated Content Campaigns - Challenges for brands to create campaigns that encourage customers to share their experiences with products on social media in order to drive brand loyalty
3. Humorous Brand Campaigns - Opportunities for brands to create campaigns that connect with customers by using humor to exaggerate the love for a product
Industry Implications
1. Dairy Products - Innovative campaigns that leverage social media to increase engagement and drive sales for dairy brands
2. Food and Beverage - Opportunities for food and beverage brands to create fun and engaging campaigns that resonate with customers on social media
3. Marketing and Advertising - Opportunities for marketing and advertising professionals to create campaigns that leverage customer enthusiasm to drive brand awareness and increase sales
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