giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Laura McQuarrie — June 12, 2024 — Marketing
References: giffgaff & finance.yahoo
One in four UK adults claim to have not noticed their bills increasing due to paying them on autopilot, and giffgaff wants to open peoples’ eyes to the money they could be saving with large-scale illusion artwork.
According to a new study from the mobile network backed by leading neuroscientist Professor Hana Burianova, 74% of UK adults experience inattentional blindness, a phenomenon that causes people to miss things that are right before them.
To emphasize just how many people are missing out on what’s before them, giffgaff unveiled the world's largest magic eye in London. Up close, the colorful work of art looks like a mishmash of color and text but it contains a hidden message that asks: “Seeing things more clearly?” With this illusion, the brand aims to bring attention to competitively priced phone and monthly airtime deals that the public may be passing by.
According to a new study from the mobile network backed by leading neuroscientist Professor Hana Burianova, 74% of UK adults experience inattentional blindness, a phenomenon that causes people to miss things that are right before them.
To emphasize just how many people are missing out on what’s before them, giffgaff unveiled the world's largest magic eye in London. Up close, the colorful work of art looks like a mishmash of color and text but it contains a hidden message that asks: “Seeing things more clearly?” With this illusion, the brand aims to bring attention to competitively priced phone and monthly airtime deals that the public may be passing by.
Trend Themes
1. Illusion-based Advertisements - Advertising campaigns incorporating illusionary art captivate audiences by challenging visual perceptions and creating memorable brand interactions.
2. Neuroscience-powered Marketing - Leveraging insights from neuroscience allows marketers to understand and influence consumer behaviors by addressing cognitive biases such as inattentional blindness.
3. Attention-grabbing Urban Art - Large-scale urban art installations are being used as innovative marketing tools to disrupt daily routines and capture the public's attention in bustling city environments.
Industry Implications
1. Advertising - The advertising industry can harness the power of illusionary art to create standout campaigns that cut through the sensory overload of modern media consumption.
2. Telecommunications - Telecom providers can employ unique visual strategies to highlight competitive deals, ensuring that potential customers don't miss out on better service options.
3. Outdoor Media - Companies focusing on outdoor advertising can explore the use of deceptive visual installations to maximize engagement and recall in high-traffic areas.
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