The Makers of 'Ned Rifle' Used Creative Perks to Attract Support
Rahul Kalvapalle — October 17, 2014 — Marketing
References: kickstarter & variety
The film Ned Rifle is the third part of a trilogy that took nearly two decades to unfold, following in the footsteps of 1997's 'Henry Fool' and 2007's 'Fay Grim'. It was also the subject of an incredibly unique and creative Kickstarter campaign.
When you're told that a film-maker is raising funds on Kickstarter to fund their movie, you'd probably think that the perks they offer to people pledging money would be things like movie merchandise, tickets or free downloads of the movie.
However, Ned Rifle offered those but also much, much more. High-level backers were offered the chance to receive credits as 'Associate Producer', 'Executive Producer' and so on simply for pledging large amounts of money. Some backers were even given cameo roles in the film as rewards for their support.
When you're told that a film-maker is raising funds on Kickstarter to fund their movie, you'd probably think that the perks they offer to people pledging money would be things like movie merchandise, tickets or free downloads of the movie.
However, Ned Rifle offered those but also much, much more. High-level backers were offered the chance to receive credits as 'Associate Producer', 'Executive Producer' and so on simply for pledging large amounts of money. Some backers were even given cameo roles in the film as rewards for their support.
Trend Themes
1. Creative Crowdfunding Campaigns - There is an opportunity for filmmakers to create unique perks and rewards for backers beyond traditional movie merchandise.
2. Personalized Fan Experiences - There is an opportunity to offer customized experiences for high-level backers, such as cameo roles in the film or personalized merchandise.
3. Fan-funded Film Franchises - There is an opportunity for movie franchises to turn to crowdfunding as a source of funding and engage with fans through unique rewards and merchandise offers.
Industry Implications
1. Entertainment Industry - Movie studios and independent filmmakers can use crowdfunding as a viable way to fund movies and build a dedicated fanbase.
2. Merchandise Industry - Companies can take advantage of the popularity of crowdfunding campaigns by creating merchandise that complements the film and offers unique benefits to backers.
3. E-commerce Industry - E-commerce platforms can partner with movie studios and independent filmmakers to offer unique merchandise and experiences through crowdfunding campaigns.
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