Kirin's Beer Commercial Shows How You Can Meet a Bird-Shaped Drone
Laura McQuarrie — September 30, 2014 — Tech
References: off-white.house & en.rocketnews24
This beer commercial for Kirin's Off White features a variety of bird-shaped drones flying throughout Japan, which is tied to an actual campaign where you can have one of the pidgeon drones visit you.
The campaign is introduced with a charming animation that introduces the Po pidgeon family. Then, the commercial switches over to live action footage of these drones touring through Taketa City. In order to meet the Po family for yourself, the residents of Taketa City have been given access to an app called Potline, where they can set up a time to meet with the flying drones. In choosing this small Japanese city, it seems that Kirin wants to associate the "clean living" of the village with the beverage, as well as promote it as a cheaper beer alternative.
The campaign is introduced with a charming animation that introduces the Po pidgeon family. Then, the commercial switches over to live action footage of these drones touring through Taketa City. In order to meet the Po family for yourself, the residents of Taketa City have been given access to an app called Potline, where they can set up a time to meet with the flying drones. In choosing this small Japanese city, it seems that Kirin wants to associate the "clean living" of the village with the beverage, as well as promote it as a cheaper beer alternative.
Trend Themes
1. Bird-shaped Drones - There is an opportunity to develop bird-shaped drones for various applications, such as deliveries or surveillance.
2. Drone Campaigns - Companies can use drones as part of creative marketing campaigns, engaging consumers in interactive experiences.
3. Location-based Experiences - Integrating location-based technology into marketing campaigns can create personalized and immersive experiences for consumers.
Industry Implications
1. Technology - The technology industry can explore the development of innovative drone designs for various purposes.
2. Advertising - The advertising industry can leverage drones as a unique and attention-grabbing medium for brand promotions.
3. Hospitality - The hospitality industry can create location-based experiences using drones to enhance guest interactions and offer unique marketing initiatives.
3.4
Score
Popularity
Activity
Freshness
