This Sport Chek Sports Flagship Store Makes Shopping More Personal
Laura McQuarrie — October 16, 2014 — Lifestyle
References: gizmag & retailconsultant
This Sports Chek in Edmonton is an extremely high-tech sports flagship store that boasts being one of the most digitally advanced, personalized retail experiences in the world.
The store includes things like interactive wayfinding stations to help consumers get around, as well as analysis centers to show consumers how they move in a pair of sneakers and display booths that superimpose electronic content on top of physical store products.
Some of the other neat features of the store include digital community boards so that shoppers can look up local sporting activities and events that are upcoming. In addition to this, there are tons of virtual simulators in-store, as well as stations where consumers can get more info about a product they're holding just by scanning the RFID tags on the item.
The store includes things like interactive wayfinding stations to help consumers get around, as well as analysis centers to show consumers how they move in a pair of sneakers and display booths that superimpose electronic content on top of physical store products.
Some of the other neat features of the store include digital community boards so that shoppers can look up local sporting activities and events that are upcoming. In addition to this, there are tons of virtual simulators in-store, as well as stations where consumers can get more info about a product they're holding just by scanning the RFID tags on the item.
Trend Themes
1. Interactive Wayfinding Stations - Opportunity to create interactive wayfinding stations in retail stores to enhance consumer experience and navigation.
2. Analysis Centers - Opportunity to incorporate analysis centers in retail stores to provide consumers with personalized insights and recommendations based on their movement and preferences.
3. Digital Community Boards - Opportunity to implement digital community boards in retail stores to keep shoppers informed about local sporting activities and events.
Industry Implications
1. Sports Retail - Disruptive innovation opportunity for sports retailers to create digitally advanced and personalized retail experiences.
2. Technology - Disruptive innovation opportunity for the technology industry to develop interactive and immersive technologies for retail stores.
3. Event Management - Disruptive innovation opportunity for event management companies to partner with retailers in providing real-time information about local sporting activities and events.
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