This Marketing Exercise Asks Diners to Do Dishes As Payment
Alyson Wyers — October 22, 2014 — Marketing
References: mir-restaurant & springwise
While some restaurants are instituting pay-as-you-feel models or incorporating a social good mission related to payment, this pop-up eatery asks guests to wash dishes as payment as part of a marketing exercise. The Mir Restaurant in France redesigned La Bastide d'Opio to feature a dishwashing sink in the main dining area in an effort to promote their dishwashing liquid.
Customers can order food items off a menu, which consists of appetizers, main meals and desserts. However, instead of listing a price, it has an icon that shows what you have to wash in exchange for your food. While this campaign is part of a marketing exercise, the model could potentially be implemented in regular restaurants to encourage empathy or reduce staff.
Customers can order food items off a menu, which consists of appetizers, main meals and desserts. However, instead of listing a price, it has an icon that shows what you have to wash in exchange for your food. While this campaign is part of a marketing exercise, the model could potentially be implemented in regular restaurants to encourage empathy or reduce staff.
Trend Themes
1. Pay-as-you-feel Models - Implementing pay-as-you-feel models in restaurants creates opportunities for customers to contribute their skills or services as payment, disrupting traditional payment systems.
2. Social Good Mission - Incorporating a social good mission into restaurant operations allows for innovative approaches to payment, such as asking customers to perform tasks that benefit the community or environment.
3. Empathy-based Models - Using empathy-based models in the restaurant industry, like asking customers to wash dishes as payment, can lead to disruptive innovations that foster personal connections and mutual understanding.
Industry Implications
1. Food Service Industry - In the food service industry, implementing pay-as-you-feel models or incorporating social good missions can drive disruptive innovation in payment systems and customer experiences.
2. Hospitality Industry - Within the hospitality industry, exploring empathy-based models that encourage customers to contribute their skills or services as payment opens up opportunities for disruptive innovation in guest interactions and satisfaction.
3. Marketing Industry - In the marketing industry, leveraging innovative campaigns like work-trade restaurant campaigns can lead to disruptive approaches to promoting products or services and capturing customer attention.
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