Unilever Shared Its Use of AI and Digital Twins at NVIDIA GTC 2025
Laura McQuarrie — March 20, 2025 — Tech
References: unilever
At NVIDIA GTC 2025, Unilever shared how it taps into the power of AI and digital twins to develop product imagery faster, cut costs, and boost the creation of relevant, personalized content that captivates consumers. Effectively, these technologies remove bottlenecks from marketing systems and free up human creativity for other areas of focus.
"This isn't about pushing out more content—anyone can do that," said Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, "It's about starting with a deep understanding of people’s needs and desires, executing our campaigns with creativity and backed by a high-quality content creation machine to deliver desire at scale."
TRESemmé Thailand, for example, has seen results not only in content generated twice as quickly but also an 87% reduction in content creation costs, and a 5% increase in purchase intent.
"This isn't about pushing out more content—anyone can do that," said Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, "It's about starting with a deep understanding of people’s needs and desires, executing our campaigns with creativity and backed by a high-quality content creation machine to deliver desire at scale."
TRESemmé Thailand, for example, has seen results not only in content generated twice as quickly but also an 87% reduction in content creation costs, and a 5% increase in purchase intent.
Trend Themes
1. AI-enhanced Content Creation - AI technologies enable faster and more tailored content production, providing a platform for disruptive advancements in marketing strategies.
2. Digital Twin Applications - Digital twin technologies streamline marketing processes by modeling products and environments virtually, opening doors for innovative visualization techniques.
3. Personalized Marketing Campaigns - Utilizing AI to tailor marketing content to specific consumer preferences can transform traditional advertising into highly engaging personalized experiences.
4. AI-enhanced Content Creation - AI technologies enable faster and more tailored content production, providing a platform for disruptive advancements in marketing strategies.
Industry Implications
1. Consumer Goods - The consumer goods industry benefits from AI-driven strategies that reduce costs and enhance the customization of marketing content.
2. Digital Marketing - Digital marketing is increasingly reliant on AI and digital twins to efficiently produce high-quality, audience-specific content.
3. Artificial Intelligence - AI innovations are reshaping industries by optimizing media production processes and refining consumer engagement techniques.
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