This Unique Pop-Up Restaurant Has Diners 'Pay' by Washing Dishes
Laura McQuarrie — October 16, 2014 — Marketing
References: mir-restaurant & luxuo
Proving that you can bring excitement to even something as mundane as a household cleaner, dishwashing liquid brand Mir set up a unique pop-up restaurant.
French restaurant La Bastide d’Opio generously lent its dining space for the event and for the most part, the space remained the same, except for the installation of a temporary dishwashing trough. What makes this pop-up eatery so unique is that after enjoying a meal, diners have the option to "pay" for their meal by doing the dishes with one of Mir's products. It makes sense that if you eat more, you end up doing more dishes, and the menu at this pop-up restaurant shows a legend of dishes you'll have to wash rather than a price when ordering an item.
French restaurant La Bastide d’Opio generously lent its dining space for the event and for the most part, the space remained the same, except for the installation of a temporary dishwashing trough. What makes this pop-up eatery so unique is that after enjoying a meal, diners have the option to "pay" for their meal by doing the dishes with one of Mir's products. It makes sense that if you eat more, you end up doing more dishes, and the menu at this pop-up restaurant shows a legend of dishes you'll have to wash rather than a price when ordering an item.
Trend Themes
1. Experience-based Marketing - Pop-up events offering unique experiences as a form of payment can attract customers and increase brand awareness through word-of-mouth marketing.
2. Sustainability-inspired Incentives - Using eco-friendly products or services as a type of currency can be a way for brands to promote sustainability and incentivize consumers to adopt environmentally friendly habits.
3. Shared Economy - Offering non-monetary exchanges, such as doing dishes for a meal, can tap into the shared economy trend where people value access over ownership and experiences over material possessions.
Industry Implications
1. Restaurant - Restaurants can incorporate unique experiences into their payment options to attract customers and increase customer loyalty.
2. Cleaning Products - Cleaning product brands can tap into sustainability trends by offering incentives for consumers to use environmentally friendly products, such as exchanging them as a form of payment.
3. Shared Kitchen Space - Shared kitchen spaces can use non-monetary exchanges as part of their business model to promote sustainability and offer alternative payment options for budding chefs and entrepreneurs.
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