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Messenger Marketing

Brands use messenger apps to interact with consumers

Implications - As buzz continues to mount surrounding the future role of messenger apps in brand-consumer interaction, Facebook Messenger and WeChat have taken the lead with a number of notable campaigns and dedicated B2B services around the platform. In addition to highlighting the evolving relationship between brands and consumers that sees this type of communication as a customer service expectation rather than an intrusion of privacy, this pattern demonstrates the need for brands to explore the ways in which such platforms can enable them to exceed expectations .
Workshop Question - How can your brand utilize online platforms to communicate with consumers in a more accessible manner?
Trend Themes
1. Messenger Marketing - Messenger apps are increasingly being used by brands to interact with customers and provide customer support, with Facebook Messenger and WeChat leading the way.
2. AI Chatbots - AI chatbots are becoming more popular as a way for businesses to interact with customers, from ordering fast food to booking flights, and offer a cost-effective and engaging way to connect with audiences.
3. Digital Assistants and Banking - Digital assistants such as Personetics Anywhere are now being used by banks to provide personalized guidance and advice to customers, leveraging real-time predictive analysis technology to anticipate consumer demands and offer a better service.
Industry Implications
1. Marketing and Advertising - Messenger marketing and AI chatbots offer disruptive innovation opportunities for businesses looking to connect with customers in new and engaging ways.
2. Finance and Banking - Digital assistants are transforming the banking industry by offering customers personalized guidance and advice through channels like Facebook Messenger, improving overall customer satisfaction.
3. Retail and Ecommerce - AI chatbots are also being leveraged by eCommerce companies to provide a more streamlined and engaging customer experience, reducing the need for manual responses and freeing up staff to focus on other tasks.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 67 Examples:
161,393 Total Clicks
Date Range:
Mar 16 — Jul 16
Trending:
Mild

Featured Examples

eCommerce Chatbot Programs
eCommerce Chatbot Programs
'Mr. Chatbot' Supports eCommerce Companies with Sophisticated Chatbots
The need for eCommerce companies to maintain a strong online presence that’s friendly and insightful is key, so ‘Mr. Chatbot’ is designed to help make interactions with customers... MORE
AI Finance Assistants
AI Finance Assistants
'Personetics Anywhere' Helps Banks Offer Guidance Via Facebook Messenger
Personetics is a company that specializes in creating personalized digital guidance solutions specifically for financial institutions. Now, Personetics has launched a powerful tool called ‘... MORE
Flight-Booking Bots
Flight-Booking Bots
The SkyScanner Facebook Messenger Bot Helps Travelers Book Flights
SkyScanner is known as one of the world’s most popular resources for finding and booking flights. The global search engine has now launched its own Facebook Messenger Bot, which allows... MORE
Candy Brand Chatbots
Candy Brand Chatbots
The Trolli Chabot is Aiming to Raise Brand Engagement with Millennials
The Facebook Messenger-powered Trolli chatbot is aimed at brand interaction with Millennials. The chatbot offers interactive quizzes, GIFs and prizes to keep users interacting with branded content.... MORE
TV Show Chatbots
TV Show Chatbots
Fans Can Interact with Their Favorite Silicon Valley Characters Via the Luka App
In order to kick off the third season of Silicon Valley, HBO set up a fun collaboration that involves the Luka messenger app for chatbots. After downloading the app, fans of the show are able to... MORE
Social Media Boarding Passes
Social Media Boarding Passes
This Airline Now Uses Facebook Messenger to Send Flight Updates
KLM Royal Dutch Airlines recently announced that passengers will now have the option to receive flight updates via Facebook Messenger. With more airlines using apps to streamline the boarding process,... MORE
play_circle_filledBurger-Ordering Chatbots
Burger-Ordering Chatbots
Burger King's AI Chatbot Takes Menu Orders Via Facebook Messenger
The Burger King Facebook Messenger Bot is an AI chatbot that makes it possible for social media users to place an order from the fast food chain’s menu without having to interact with a human.... MORE
play_circle_filledVideo Game Chatbots
Video Game Chatbots
Activision's Facebook Messenger Bot Teases 'Call of Duty: Infinite Warfare'
As part of the promotions for Call of Duty: Infinite Warfare, which is set to release later this year, Activision set up a Facebook Messenger Bot to interact with fans. Activision released a glitch-... MORE
Chat Bot Ad Exchanges
Chat Bot Ad Exchanges
Startup BotRevenue Will Let Chat Bot Owners Expand Their User Base
This not-yet-launched startup allows owners of chat bots to generate increased traffic by promoting other chat bots as part of an ad exchange. Based in Russia, BotRevenue is a technology platform... MORE

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