The automation of everything penetrates even the most mundane tasks
Implications - Convenience and automation is a set expectation for consumers today, with brands such as Airbnb or Tinder making it easier to handle life's larger focal points. This idea of automation is taken a step further with products and services that instantaneously solve everyday life's smallest issues.
Workshop Question - What areas of your business could you automate to offer consumers more convenience?
Trend Themes
1. Automation - The trend towards automation continues to infiltrate nearly every aspect of everyday life and creates opportunities for innovative product design and development.
2. Self-cleaning - Products that are self-cleaning, self-drying, and feature anti-microbial characteristics are on the rise, providing opportunities to transform the cleaning and maintenance industry.
3. On-the-go - The popularity of products designed for convenience and ease of use while on-the-go, from grooming wipes to self-cleaning fish tanks, is increasing and provides opportunities for mobile and adaptable product innovation.
Industry Implications
1. Home Appliances - Advancements in self-cleaning technology in home appliances have generated a new era in the routine maintenance and cleaning industry.
2. Personal Care - The personal care industry continues to grow with the market for on-the-go personal care products and travel-friendly grooming tools.
3. Product Design - Innovative product design strategies focusing on automation and multifunctionality are revolutionizing functionality, ease of use, and accessibility.
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Date Range:
Oct 14 — Jul 16
Trending:
Warm
Consumer Insight Topics:
