The 'SurpriseMe' Shop App Tailors Gift Options to Your Preferences
Michael Hemsworth — May 3, 2016 — Tech
References: play.google & vulcanpost
It's one thing to know what a friend or family member likes, but it's quite another to provide them with the perfect gift; that's where the 'SurpriseMe' shop app comes to the rescue.
Designed to link retailers with consumers, the 'SurpriseMe' app is filled daily with new products and gifts for users to buy for friends and family. As users use the app and choose what they do and do not like, the 'SurpriseMe' will utilize this data to provide a more customized experience.
More digital data is being created than ever in history, which many apps like the 'SurpriseMe' shop app are taking advantage of to help offer consumers more personalized content. This could help transform the rate of conversion when it comes to eCommerce and the like.
Designed to link retailers with consumers, the 'SurpriseMe' app is filled daily with new products and gifts for users to buy for friends and family. As users use the app and choose what they do and do not like, the 'SurpriseMe' will utilize this data to provide a more customized experience.
More digital data is being created than ever in history, which many apps like the 'SurpriseMe' shop app are taking advantage of to help offer consumers more personalized content. This could help transform the rate of conversion when it comes to eCommerce and the like.
Trend Themes
1. Personalized Shopping - The 'SurpriseMe' app personalizes the shopping experience based on user preferences, tapping into the trend of personalized shopping.
2. Data-driven Retail - Apps like 'SurpriseMe' utilize user data to offer customized products and gifts, showcasing the trend of data-driven retail.
3. Conversion Optimization - The use of data to provide more personalized content can potentially increase conversion rates in eCommerce, highlighting the trend of conversion optimization.
Industry Implications
1. Retail - The 'SurpriseMe' app revolutionizes the retail industry by offering personalized shopping experiences based on user preferences.
2. E-commerce - The 'SurpriseMe' app presents disruptive opportunities for the e-commerce industry by utilizing data to offer customized products and gifts.
3. Digital Marketing - The trend of conversion optimization through personalized content presents opportunities for the digital marketing industry to enhance consumer engagement and increase conversion rates.
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