The New Sour Brite Weird Beards Candies Resemble NBA Player James Harden
Katherine Pendrill — May 12, 2016 — Lifestyle
References: weirdlyawesome & brandeating
7-Eleven recently teamed up with the Ferrara Candy Company and its Trolli brand to create the new Sour Brite Weird Beards candies. With many consumers replacing candy with healthier snack foods, companies are looking at new ways of marketing sugary sweet treats. These gummies tap into popular culture by cleverly replicating NBA player James Harden's head and signature beard.
The new Trolli Sour Brite Weird Beards candies are flavored gummies available exclusively at 7-Eleven stores. Each package includes bearded gummies in three different flavor combinations: Cherry & Lemon, Orange & Lime and Strawberry & Grape. While the idea of a gummy candy with a beard may sound unusual, Allison Wyrwicz of the Ferrara Candy Company explains that "Weird Beards will help us reach our current fans in a fun way, and grab the attention of the Generation Z and Millennial Trolli fans who shop at 7-Eleven."
The new Trolli Sour Brite Weird Beards candies are flavored gummies available exclusively at 7-Eleven stores. Each package includes bearded gummies in three different flavor combinations: Cherry & Lemon, Orange & Lime and Strawberry & Grape. While the idea of a gummy candy with a beard may sound unusual, Allison Wyrwicz of the Ferrara Candy Company explains that "Weird Beards will help us reach our current fans in a fun way, and grab the attention of the Generation Z and Millennial Trolli fans who shop at 7-Eleven."
Trend Themes
1. Customized Gummy Candies - The trend of creating gummy candies that resemble popular figures or characters presents opportunities for personalized and unique confectionery products.
2. Pop Culture Marketing - Companies can tap into popular culture by leveraging recognizable figures or icons, like NBA players, to attract consumer attention and generate buzz around their products.
3. Innovative Flavor Combinations - Exploring unique and unexpected flavor combinations in gummy candies can offer a disruptive innovation opportunity to appeal to adventurous taste preferences.
Industry Implications
1. Food and Beverage - The food and beverage industry can embrace the trend of customized gummy candies to create engaging and novelty products that cater to consumer preferences for fun and unique edible items.
2. Confectionery - Within the confectionery industry, leveraging pop culture marketing strategies can help create excitement and drive sales by capitalizing on consumers' affinity for recognizable icons.
3. Retail - Retailers, like 7-Eleven, can benefit from offering exclusive and limited-edition confectionery products, leveraging pop culture and innovative flavors to attract and retain customers.
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