The Newegg Facebook Messenger Feature Provides Unique Connection
Meghan Young — April 8, 2016 — Tech
The Newegg Facebook Messenger partnership is the first of its kind. Similar to all of the bots popping up across the World Wide Web and social media platforms, it allows Newegg to provide customer support through Facebook Messenger. Of course, this type of development shouldn't be too surprising since Facebook has been actively expanding Messenger, which now allows people to "order Lyft and Uber rides, get flight updates and boarding passes from KLM, and share Spotify playlists alongside nearly 50 other apps integrated with the platform," writes The Verge.
Yet the Newegg Facebook Messenger partnership is one of the first for retailers. Customers will be able to connect with a Newegg representative to talk about order status, returns, exchanges and any other issues by simply searching for the company within Messages.
Yet the Newegg Facebook Messenger partnership is one of the first for retailers. Customers will be able to connect with a Newegg representative to talk about order status, returns, exchanges and any other issues by simply searching for the company within Messages.
Trend Themes
1. Cross-platform Customer Support - More companies will create cross-platform customer support to enhance user experience and reach customers where they are.
2. Social Media Customer Support Bots - The use of social media customer support bots will become more popular among retailers, and will provide an opportunity to improve customer service and engagement.
3. Expanded Facebook Messenger Capabilities - Facebook will continue to expand Messenger's capabilities to include more in-app services, leading to further innovation and integration with businesses.
Industry Implications
1. Retail - The retail industry can benefit from implementing cross-platform customer support through social media channels to improve customer satisfaction and loyalty.
2. Social Media - The social media industry can leverage Messenger's capabilities to attract more businesses to the platform and improve user engagement.
3. Technology - As cross-platform customer support becomes more popular, technology companies have an opportunity to create new tools and platforms to simplify and enhance the customer service process.
1.4
Score
Popularity
Activity
Freshness
