Mic's 'Offsite' Encourages Readers to Take Action After Reading a Story
Laura McQuarrie — May 18, 2016 — Tech
References: community.globaleditorsnetwork.org & poynter.org
'Offsite' is a soon-to-be-launched news bot from media company Mic that's set to change the way readers interact with content on and off the site.
Mic is a media company with a huge Millennial female readership of young women who want to be both informed and engaged after reading an article. As such, the new Offsite feature from Mic will prompt readers to take some kind of action after reading a story. For instance, a reader may be called out to sign a Change.org petition, attend an organized Eventbrite protest or support a Kickstarter campaign that fits the theme of the article.
While Offsite has yet to officially launch, there are plans for integration with Kik and Facebook Messenger. The concept for Offsite was developed at the recent Global Editors Network hack-a-thon by Mic team members. Ultimately, the project proposal went on to win the hack-a-thon, since it is expected to offer a new way to connect the online community with offline causes.
Mic is a media company with a huge Millennial female readership of young women who want to be both informed and engaged after reading an article. As such, the new Offsite feature from Mic will prompt readers to take some kind of action after reading a story. For instance, a reader may be called out to sign a Change.org petition, attend an organized Eventbrite protest or support a Kickstarter campaign that fits the theme of the article.
While Offsite has yet to officially launch, there are plans for integration with Kik and Facebook Messenger. The concept for Offsite was developed at the recent Global Editors Network hack-a-thon by Mic team members. Ultimately, the project proposal went on to win the hack-a-thon, since it is expected to offer a new way to connect the online community with offline causes.
Trend Themes
1. Reader Action Engagement - 'Offsite' prompts readers to take action after reading a story, creating opportunities for increased reader engagement and activism.
2. Bot Integration - Integration with platforms like Kik and Facebook Messenger expands the reach of 'Offsite' and offers new ways for readers to connect with content.
3. Online-offline Connection - By linking readers to offline causes, 'Offsite' creates a bridge between the online community and real-world action.
Industry Implications
1. Media - The media industry can leverage 'Offsite' to enhance reader engagement and encourage activism among their target audience.
2. Technology - The integration of 'Offsite' with messaging platforms like Kik and Facebook Messenger presents opportunities for tech companies to enhance user experiences and drive platform usage.
3. Activism - 'Offsite' provides a new tool for activists and advocacy organizations to mobilize supporters and amplify their causes.
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