The Whole Foods Chatbot on Facebook Messenger Helps Users Find Recipes
Hayley McGlone — July 16, 2016 — Tech
References: digitaltrends & dailydot
The Whole Foods chatbot on Facebook Messenger helps users to find recipes based on categories they type in to search for recipe ideas. Users simply open a new message to Whole Foods to interact with the culinary AI. The chatbot also recognizes emojis, so it can send recipe suggestions even if the user only sends a food emoji to search.
Users can also mix text and emojis if they're looking to narrow search results or apply dietary restrictions to the results. Whole Foods wants the chatbot to be a tool that enhances shoppers experience in-store. There is a browse option when interacting with the chatbot in case users don't have any particular food in mind while searching for a recipe. The chatbot makes it easy for users to find recipes while they're home or at the Whole Foods store.
Users can also mix text and emojis if they're looking to narrow search results or apply dietary restrictions to the results. Whole Foods wants the chatbot to be a tool that enhances shoppers experience in-store. There is a browse option when interacting with the chatbot in case users don't have any particular food in mind while searching for a recipe. The chatbot makes it easy for users to find recipes while they're home or at the Whole Foods store.
Trend Themes
1. Emoji-recognizing Chatbots - Develop chatbots that can recognize and respond to emojis to improve user experience.
2. AI Recipe Suggesters - Create chatbots using AI to suggest recipes based on user preferences and dietary restrictions.
3. In-store Chatbots - Incorporate chatbots in-store to provide customers with a convenient tool to enhance their shopping experience.
Industry Implications
1. Retail - Integrate chatbots in retail environments to assist customers with their shopping needs.
2. Food and Beverage - Develop chatbots for recipe suggestion and food discovery that satisfy customer needs and preferences.
3. Hospitality - Use chatbots to offer personalized recommendations for guests based on their food and beverage preferences.
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