Consumers make use of dedicated roommate-finding services
Implications - As ever-growing urban populations continue to drive up the cost of living, consumers of all ages are making use of dedicated roommate-finding services that enable them to find a suitable match regardless of one's financial or geographic situation. Highlighting the role of technology in bridging the gap between individuals and affordable housing, this progression demonstrates the expanded role of the sharing economy for accommodating two massive demographic groups: Millennials and Baby Boomers.
Workshop Question - What lessons could your brand learn from the development of the sharing economy?
Trend Themes
1. Dedicated Roommate-finding Services - The popularity of dedicated roommate-finding services is rapidly increasing to meet the demand for affordable housing for both millennials and baby boomers, presenting a disruptive innovation opportunity to platforms that can provide advanced matching algorithms and a comprehensive list of necessary criteria for users to find the perfect match.
2. Elderly Homesharing Services - As more elderly individuals are seeking homesharing options to reduce loneliness, save money, and concerning women who tend to live longer than men, avoid isolation, senior homeshare platforms provide a huge disruptive innovation opportunity to make a difference in someone's life.
3. Co-living & Communal Renting Apps - The rising demand for communal living trends among millennials is encouraging disruptive innovation opportunities for apps that promote vetting and matching roommates based on personality, preferences, location, and rental budgets.
Industry Implications
1. Real Estate Industry - Real estate companies can leverage dedicated roommate-finding services by providing advanced matching algorithms and criteria for users to find the perfect roommate, promoting co-living, homesharing, and communal living spaces.
2. Technology Industry - Technology companies can develop platforms and apps that are designed to provide advanced matching algorithms, streamline the process of finding roommates and offer comprehensive features that promote co-living, homesharing, and communal living spaces.
3. Sharing Economy Industry - The sharing economy industry can provide a disruptive innovation opportunity by offering senior homeshare platforms that help age in place, reducing loneliness and isolation among senior citizens while also providing reliable sources of income and promoting community living.
9 Featured, 66 Examples:
116,753 Total Clicks
Date Range:
Feb 15 — Feb 17
Trending:
Mild
Consumer Insight Topics:
