Add My Window Lets You Rent Out Your Front Windows as Alternative Ad Space
Alyson Wyers — May 7, 2015 — Marketing
References: addmywindow & springwise
No matter where you look -- screens in taxis, internet banner ads, logos on t-shirts -- it seems we can't avoid seeing ads, and this window advertising company will ensure this continues to be the case. Add My Window allows homeowners with public-facing windows to rent the space out to brands looking for additional advertising space in their neighborhood.
The Dutch startup gives people the opportunity to earn up to EUR 150 a month for renting our their front windows to marketers. Interested parties simply sign up for a profile online, inputting the size and location of their windows. If chosen, the window advertising consists of large stickers that won't obstruct the light or much of the view for the resident.
The Dutch startup gives people the opportunity to earn up to EUR 150 a month for renting our their front windows to marketers. Interested parties simply sign up for a profile online, inputting the size and location of their windows. If chosen, the window advertising consists of large stickers that won't obstruct the light or much of the view for the resident.
Trend Themes
1. Digital Out-of-home Advertising - Disruptive innovation opportunity: Develop a platform that connects advertisers with homeowners willing to rent out their windows for digital ads.
2. Micro-advertising - Disruptive innovation opportunity: Create a service that offers small businesses the opportunity to advertise on individual homeowners' windows, targeting specific neighborhoods.
3. Location-based Marketing - Disruptive innovation opportunity: Build a mobile app that allows brands to target specific geographic areas by renting out homeowners' windows for localized advertising campaigns.
Industry Implications
1. Advertising Technology - Disruptive innovation opportunity: Develop cutting-edge technology that enables brands to easily manage and track performance of window advertising campaigns.
2. Real Estate - Disruptive innovation opportunity: Create a specialized real estate agency that helps homeowners monetize their windows through advertising opportunities.
3. Neighborhood Marketing - Disruptive innovation opportunity: Establish a marketing agency that focuses on connecting brands with homeowners for hyper-local advertising campaigns.
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