Sports broadcasters pursue fans in their native digital spaces
Implications - Faced with the ever-expanding effect of cord-cutting, sports networks and broadcasters are consistently leveraging social media platforms in order to reach fans and cultivate new ones. In addition to highlighting the marketing power of the behind-the-scenes access streams on such social networks offer, this shift showcases the need for traditional brands to embed themselves into the digital spaces where consumers are naturally congregating.
Workshop Question - How can your brand leverage social media platforms to give consumers a behind-the-scenes experience that improves your brand image?
Trend Themes
1. Social Sport Streaming - Sports broadcasters are leveraging social media platforms to reach fans and cultivate new ones.
2. Integrated Campaigns - Campaigns are integrating social media platforms to create an engaging unified experience.
3. Live Sports Streaming - Social media platforms are expanding into live sports streaming to attract younger generations.
Industry Implications
1. Social Media Marketing - Social media platforms present a significant marketing opportunity for sports broadcasters and brands.
2. Sports Broadcasting - Sports broadcasters need to adapt to the growing trend of cord-cutting and new digital spaces to reach their audiences.
3. Live Streaming Technology - The rise of live streaming technology is disrupting the traditional ways of consuming sports media, presenting opportunities for innovation.
7 Featured, 56 Examples:
103,438 Total Clicks
Date Range:
Mar 15 — Aug 16
Trending:
Mild
Consumer Insight Topics:
