Emirates Islamic Bank's 'El World' Rewards Customers for Transactions
Laura McQuarrie — April 28, 2016 — Tech
References: itunes.apple & emiratesislamic.ae
In addition to offering a standard mobile banking app, the Emirates Islamic Bank offers a more entertaining banking app by the name of 'El World.'
Inside El World, banking customers are able to carry out real payments and transactions as usual, but in a gamified universe that allows them to earn points, badges and level up as they complete different actions.
The app is styled to have a friendly and familiar environment that makes the task of banking feel less like a chore. For instance, in order to pay a mobile, cable or Internet bill, the app's users know to go to the living room, where they will be able to find items related to the services.
Inside El World, banking customers are able to carry out real payments and transactions as usual, but in a gamified universe that allows them to earn points, badges and level up as they complete different actions.
The app is styled to have a friendly and familiar environment that makes the task of banking feel less like a chore. For instance, in order to pay a mobile, cable or Internet bill, the app's users know to go to the living room, where they will be able to find items related to the services.
Trend Themes
1. Gamified Banking Apps - Disruptive innovation opportunity: Explore gamification strategies to make banking more engaging and enjoyable for customers.
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