'Personetics Anywhere' Helps Banks Offer Guidance Via Facebook Messenger
Laura McQuarrie — May 13, 2016 — Tech
References: personetics & prnewswire
Personetics is a company that specializes in creating personalized digital guidance solutions specifically for financial institutions. Now, Personetics has launched a powerful tool called 'Personetics Anywhere,' which is an AI assistant that's able to deliver advice and guidance to banking customers through platforms like Facebook Messenger.
When chatting with the bot, users are able to use natural language in order to get instant answers to their queries that are relevant and accurate. For instance, a customer is able to ask something complex, such as how to use their bank card in a foreign country, while also minimizing fees. As well as being a great tool to assist customers, banks are able to tap into real-time predictive analysis technology in order to better anticipate consumer demands.
Chatbots of these kinds are now becoming widely used for everything from entertainment marketing campaigns to fast food ordering.
When chatting with the bot, users are able to use natural language in order to get instant answers to their queries that are relevant and accurate. For instance, a customer is able to ask something complex, such as how to use their bank card in a foreign country, while also minimizing fees. As well as being a great tool to assist customers, banks are able to tap into real-time predictive analysis technology in order to better anticipate consumer demands.
Chatbots of these kinds are now becoming widely used for everything from entertainment marketing campaigns to fast food ordering.
Trend Themes
1. Personalized Digital Guidance - Disruptive innovation opportunity: Develop AI-assisted platforms that provide personalized digital guidance for various industries such as healthcare and education.
2. AI-assisted Customer Service - Disruptive innovation opportunity: Implement AI assistants in customer service channels to provide instant answers and accurate solutions for businesses in industries like e-commerce and telecommunications.
3. Real-time Predictive Analysis - Disruptive innovation opportunity: Utilize real-time predictive analysis technology to anticipate consumer demands and enhance decision-making processes in industries such as retail and transportation.
Industry Implications
1. Financial Services - Disruptive innovation opportunity: Integrate AI finance assistants like Personetics Anywhere to provide personalized advice and guidance to banking customers, revolutionizing the customer experience.
2. Marketing - Disruptive innovation opportunity: Leverage chatbot technology for entertainment marketing campaigns, allowing brands to engage with their target audience in a more interactive and personalized way.
3. Food Service - Disruptive innovation opportunity: Implement AI-powered chatbots for fast food ordering, improving the efficiency and convenience of the ordering process for customers and businesses alike.
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