United Airlines' App Now Includes a Beacon-Powered Airport Map
Laura McQuarrie — November 6, 2015 — Tech
References: united & techcrunch
Before experiencing the enjoyment of encountering new cities, states and countries, travelers must successfully conquer airport navigation. To make this task a bit easier for travelers, United Airlines updated its iOS app to include detailed indoor airport maps.
The maps are comparable to Google's Street View, and show exactly how far it is to the food court, or estimate that it's about a seven-minute walk to a traveler's designated gate.
As it stands, beacon technology is now being tested at the terminal with these apps for the purposes of creating personalized experiences and better positioning estimates. Since the framework is already in place, in the future, it's anticipated that beacons could be used to collect location information and lead highly customized experiences throughout the terminals.
The maps are comparable to Google's Street View, and show exactly how far it is to the food court, or estimate that it's about a seven-minute walk to a traveler's designated gate.
As it stands, beacon technology is now being tested at the terminal with these apps for the purposes of creating personalized experiences and better positioning estimates. Since the framework is already in place, in the future, it's anticipated that beacons could be used to collect location information and lead highly customized experiences throughout the terminals.
Trend Themes
1. Indoor Airport Maps - Indoor airport maps integrated into airline apps provide travelers with detailed navigation inside the terminals.
2. Beacon Technology - Beacon technology is being tested in airports to create personalized experiences and improve positioning estimates for travelers.
3. Highly Customized Experiences - Beacons have the potential to collect location information and offer tailored experiences throughout airport terminals.
Industry Implications
1. Airline - Airlines can incorporate indoor airport maps and beacon technology into their apps to enhance the travel experience for their passengers.
2. Mobile App Development - Developers can focus on creating innovative airport navigation apps that utilize beacon technology and offer personalized experiences for travelers.
3. Travel Technology - Companies in the travel technology sector can explore opportunities to integrate beacon technology into their solutions for airport navigation and personalized experiences.
0.9
Score
Popularity
Activity
Freshness
