Competitive online gaming moves toward the realm of spectator sport
Implications - As the audience for competitive online gaming grows, a number of innovative platforms have emerged to serve to connect this fast-growing community. Related to the proliferation of accessible streaming services and a new demand for competitive gaming news, this progression demonstrates the role of Prosumerism in transforming a form of personal entertainment into a spectator sport.
Workshop Question - What part of your industry sees the most passivity from consumers and how can you encourage more active engagement?
Trend Themes
1. Growing Demand for Competitive Gaming News and Streaming - As the popularity of competitive online gaming grows, there is a corresponding need for convenient and reliable streaming services and news platforms to serve the gaming community.
2. Partnerships to Bring E-sports to the Mainstream - Partnerships between e-sports companies and social media platforms such as Facebook have the power to introduce the world to the concept of e-sports and broaden the audience for competitive gaming.
3. Innovations in E-sports Consumer Experiences - From e-sports gaming laundromats to massive e-sports bars, new and innovative ways of experiencing competitive gaming are emerging to make the spectator experience even more engaging.
Industry Implications
1. Online Gaming Platforms - As online gaming continues to grow in popularity, competitive gaming platforms that serve the community with reliable streaming and news will remain critical to the industry.
2. Streaming and Social Media Platforms - Social media platforms and streaming services such as Facebook, Twitch, and YouTube are important partners in the e-sports industry, helping to grow the audience for gaming events and making them more accessible.
3. Entertainment and Hospitality Industry - E-sports bars, laundromats, and other innovative venues are introducing gaming experiences to new audiences and offer new opportunities for companies in the entertainment and hospitality sectors.
6 Featured, 37 Examples:
41,100 Total Clicks
Date Range:
Apr 16 — Aug 16
Trending:
Mild
Consumer Insight Topics:
