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Premiumized Protein

Consumers choose upscale nut-based beverages post-workout

Implications - As health-conscious consumers look to be more mindful of dairy consumption, many are embracing nut-based beverages that avoid the lactose and high sugar content of traditional post-workout smoothies. In addition to highlighting the push for familiar flavor experiences replicated in more healthy forms, this progression demonstrates the mainstream acceptance of nut-based alternatives to traditionally indulgent food and beverages.
Workshop Question - How would you make your brand appear more wholesome or healthy without changing your primary messaging?
Trend Themes
1. Nut-based Alternatives - Consumers are embracing nut-based beverages that avoid lactose and high sugar content of traditional products, demonstrating a push for familiar flavor experiences replicated in more healthy forms, highlighting the mainstream acceptance of nut-based alternatives to traditionally indulgent food and beverages.
2. Healthy and Flavorful - Consumers are seeking products that are both healthy and flavorful, allowing businesses to innovate on traditional ingredients and introduce more nutritious alternatives such as dairy-free milk products, nut juice hybrids, and almond butter beverages.
3. Pure and Simple Ingredients - With a growing demand for the healthiest choices possible, consumers are looking for nut products made without unnecessary ingredients present in many dairy-free and nut-based milk offerings, creating opportunities for nut milk delivery services and DIY kits that help ensure the purest nut product possible.
Industry Implications
1. Nut-based Beverage Industry - Opportunities to innovate on traditional ingredients, creating more nutritious and flavorful products to stay ahead of the competition.
2. Healthy Food Industry - Expanding a product portfolio with healthy alternatives and experimenting to create interesting twists on traditional ingredients, intensifying the options available for consumers.
3. Protein Supplement Industry - Creating portable protein offerings with unique flavor profiles to meet consumers' demand for more portable, high-protein snacks, desserts, and beverages.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
103,490 Total Clicks
Date Range:
Jan 16 — Jun 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Almond Butter Beverages
Almond Butter Beverages
Bolthouse Farms' Newest Product is an Almond Butter Protein Drink
Most consumers are used to getting almond butter protein in the form of a nut spread, but one of the newest products from Bolthouse Farms provides a more refreshing way to fuel up. The ‘... MORE
Peanut Butter Juice Blends
Peanut Butter Juice Blends
Jus by Julie's Beverages Get Inventive with Peanut Butter and Drinks
When most people think of peanut butter and drinks, they tend to envision creamy beverages like shakes and smoothies. However, Jùs by Julie is doing something else entirely with this nutty spread. J MORE
Nut Juice Hybrids
Nut Juice Hybrids
This Milk Alternative is Prepared with a Blend of Nuts and Vegetables
The Juicery Co.‘s ‘Greek Mylk’ is an unconventional milk alternative that’s like a hybrid of a cold-pressed green juice and a nut milk. Like many nut-based milks, the... MORE
Alternative Nut Drinks
Alternative Nut Drinks
'Milky Nuts' are Made from Sesame Seeds, Almonds or Cashews and Water
‘Milky Nuts’ is the name of a line of alternative milk products that are made with just two simple ingredients: nuts and water. Once blended, the sesame seed, almond and cashew varieties... MORE
Beet-Infused Nut Milks
Beet-Infused Nut Milks
The Daily Press Juicery's Vegan Milk Has a Base of Almonds and Cashews
The simple ingredient list on The Daily Press Juicery’s vegan milk (or ‘Pink Mylk’) includes nuts, filtered water, agave nectar, dates, sea salt and beets to give it a colored tint.... MORE
Caffeinated Nut Lattes
Caffeinated Nut Lattes
NÜMOO's Espresso Pistachio Latte Boasts Only Eight Simple Ingredients
Juisi is now expanding its cold-pressed juice line with NÜMOO, a collection of flavored dairy-free milks and nut lattes. Other than the two ingredients listed in its name, the Espresso Pistachio... MORE

Related Examples

Flavorful Soybean Spreads
Flavorful Soybean Spreads
Don't Go Nuts Make Nut-Free Spreads in Chocolate, Cinnamon and More
Powdered Coconut Creamers
Powdered Coconut Creamers
Coconut Cloud's Powdered Coffee Creamer is a Portable Dairy Alternative
Nostalgic Vegan Ice Creams
Nostalgic Vegan Ice Creams
NadaMoo! Creamery Recreates Cult Flavors With Dairy-Free Ingredients
Dairy-Free Coconut Desserts
Dairy-Free Coconut Desserts
The 'Nada Moo!' Line of Frozen Desserts Can Be Enjoyed by Vegans
Dessert-Inspired Almond Spreads
Dessert-Inspired Almond Spreads
Buff Bake's Almond Butter Spread Tastes Like Birthday Cake
Exotic Coconut Water
Exotic Coconut Water
CocoXim Makes Infused Coconut Water with Sour Plum and Lotus Seed
Refreshing Yogurt Drinks
Refreshing Yogurt Drinks
'Drink Chobani' is an On-the-Go Way to Enjoy the Brand's Yogurt Snacks
Fruity Nut Milks
Fruity Nut Milks
These Non-Dairy Milks from NÜMOO Use Fruits and Dates as Sweeteners
Cherry Chocolate Chai Drinks
Cherry Chocolate Chai Drinks
This Dark Chocolate Smoothie Features Frozen Cherries and Chai Spice
Ready-to-Drink Nut Milks
Ready-to-Drink Nut Milks
These Low-Sugar Milks Combine Different Nuts for a Dairy-Free Alternative
DIY Vegan Milk Kits
DIY Vegan Milk Kits
CoffeeSock's Nut Milk Kit Helps Users Create DIY Dairy-Free Beverages
DIY Almond Milk Kits
DIY Almond Milk Kits
This DIY Almond Milk Kit is Ideal for Those Avoiding Dairy
Seed-Based Smoothies
Seed-Based Smoothies
Juice Shop's '5 Seed' Smoothie is Made from Superfood Stars
Coconut-Based Vegan Yogurts
Coconut-Based Vegan Yogurts
YOSO Yogurt Offers Dairy-Free Snacks That Adhere to Diet Restrictions
Probiotic Coffee Beverages
Probiotic Coffee Beverages
This 'Jus by Julie' Drink Combines Coffee and Probiotics
Customizable Protein Bars
Customizable Protein Bars
'YouBar' Helps Consumers Create Their Own Nutrition and Protein Bars
Turmeric Hibiscus Drinks
Turmeric Hibiscus Drinks
Temple Turmeric's Botanical Beverage is Enriched with Hibiscus Flavors
Fermented Cabernet Teas
Fermented Cabernet Teas
The Reed's Culture Club Kombucha Beverage Offers a Cabernet Grape Flavor
Fatigue-Combating Juice Cleanses
Fatigue-Combating Juice Cleanses
The Calm Liquid Diets by Plenish Relieves the Body of Tiredness
Botanical Pear Sorbets
Botanical Pear Sorbets
This Ciao Bella Dessert Combines the Floral Flavors of Hibiscus with Pear
Organic Almond Milk Beverages
Organic Almond Milk Beverages
This Non-Dairy Milk is Made from Organic Almonds and Himalayan Salt
Small-Batch Nut Milks
Small-Batch Nut Milks
'NotMilk' Provides On-Demand Dairy-Free Milk Deliveries in NYC
Paleo-Friendly Biscuits
Paleo-Friendly Biscuits
These Almond Butter Cookies are Made for Consumers Following a Paleo Diet
Cake-Inspired Protein Packets
Cake-Inspired Protein Packets
This Almond Butter Snack Provides a Boost of Protein on the Go
Organic Cashew Milks
Organic Cashew Milks
These Dairy Alternatives from Earth's Own are Certified Organic
Vibrantly Branded Juice Detoxes
Vibrantly Branded Juice Detoxes
DETOX3 is a Detoxifying Juice Brand Based in Barcelona
Flavored Nut Milk Blends
Flavored Nut Milk Blends
The Living Apothecary's Dairy-Free Milk is Made with Almonds and Cashews
Cartonned Cold Brew Packaging
Cartonned Cold Brew Packaging
The Stumptown Coconut Cold Brew is Sold Like a Box of Milk
Caffeinated Chia Puddings
Caffeinated Chia Puddings
This Superfood Breakfast Dessert is Filled with Coconut and Matcha
Sriracha Margarita Mixes
Sriracha Margarita Mixes
Cocktail Crate's Sriracha Margarita Mix Makes Spicy Drinks Easy
Handcrafted Apple Shrub Syrups
Handcrafted Apple Shrub Syrups
This Apple Shrub Syrup from Shrub & Co Pairs Well with Whiskey
Festive Breakfast Risotto Recipes
Festive Breakfast Risotto Recipes
This Energizing Italian Rice Dish Contains Crushed Up Cookies
Coconut Cranberry Cocktails
Coconut Cranberry Cocktails
This White Christmas Margarita Punch is Perfect for Snowless Holidays
Nut Milk Cocktails
Nut Milk Cocktails
The Call Me Animal Drink is a Dairy-Free Alternative for Dietary Restrictions
Eggnog Nut Milks
Eggnog Nut Milks
The Almond Nog Pumpkin Spice by Silk Offers a Dairy-Free Drink Alternative
Nutritious Milk Alternatives
Nutritious Milk Alternatives
This Product is Designed to Provide a Healthier Milk Option
Caffeinated Pecan Milks
Caffeinated Pecan Milks
This Dairy-Free MALK Beverage Combines Pecan Milk and Coffee
Seasonal Superfood Drinks
Seasonal Superfood Drinks
Temple Turmeric's Seasonal Drinks Encourage Health During the Holidays
Chocolate Protein Juices
Chocolate Protein Juices
This Cacoa Sport Beverage is a Nutritious and On-the-Go Meal Replacement
Dairy-Free Millet Milks
Dairy-Free Millet Milks
This Gluten-Free Seed Drink Provides a Tasty Alternative to Nut Milk
Blood-Cleaning Smoothie Bowls
Blood-Cleaning Smoothie Bowls
This Vanilla and Beet Blended Bowl Helps to Detox the Body
Apple Pie Shakes
Apple Pie Shakes
This Seasonal Vegan Milkshake Recipe Is Topped With a Salty Peanut Crumble
Superfood Hot Chocolates
Superfood Hot Chocolates
This Healthy Hot Chocolate Balances Hormones with Chia Seeds and Matcha
Minty Watermelon Lemonades
Minty Watermelon Lemonades
This Melon-Flavored Juice by Bolthouse Farms is Refreshingly Sweet
Boozy Vegan Milkshakes
Boozy Vegan Milkshakes
Bourbon Pumpkin Milkshakes Bring the Taste of Autumn to the Summer Season
Homemade Vegan Milks
Homemade Vegan Milks
This Vanilla Coconut Milk Recipe is a Great Vegan Alternative to Dairy
Spicy Vegan Beverages
Spicy Vegan Beverages
Free People's Mexican Hot Chocolate Recipe Uses Almond Milk Instead