This Airline Now Uses Facebook Messenger to Send Flight Updates
Katherine Pendrill — March 31, 2016 — Tech
References: messenger.klm & theverge
KLM Royal Dutch Airlines recently announced that passengers will now have the option to receive flight updates via Facebook Messenger. With more airlines using apps to streamline the boarding process, this partnership makes the process even easier for passengers.
As of today, passengers will have the option to receive flight updates over Facebook Messenger when booking their ticket online. The airline will then start a chat thread with the passenger that can be used to provide information such as booking confirmation, flight status and schedule changes. Passengers will even receive their boarding passes via Facebook Messenger, allowing them to pass through security quickly and efficiently.
While digital boarding passes are not exactly new, this partnership marks the first time that Facebook Messenger has been used by an airline to connect with customers.
As of today, passengers will have the option to receive flight updates over Facebook Messenger when booking their ticket online. The airline will then start a chat thread with the passenger that can be used to provide information such as booking confirmation, flight status and schedule changes. Passengers will even receive their boarding passes via Facebook Messenger, allowing them to pass through security quickly and efficiently.
While digital boarding passes are not exactly new, this partnership marks the first time that Facebook Messenger has been used by an airline to connect with customers.
Trend Themes
1. Social Media Boarding Passes - A trend of airlines integrating with social media platforms to provide hassle-free boarding passes and flight updates to the passengers.
2. Messenger-based Customer Experience - A trend of businesses using popular messaging platforms like Facebook Messenger to provide personalized and instant customer service to their customers.
3. Real-time Flight Information - A trend of airlines adopting digital solutions to provide real-time flight information such as schedule changes and delays to the passengers.
Industry Implications
1. Airline Industry - The airline industry can leverage social media and messaging platforms to provide a more efficient and hassle-free experience to their passengers.
2. Technology Industry - The technology industry can develop innovative solutions to help airlines integrate with social media platforms and messaging apps to improve the customer experience.
3. E-commerce Industry - The e-commerce industry can partner with airlines to develop digital solutions that streamline the booking process and enable the integration with social media platforms and messaging apps.
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