TechCrunch's Facebook Messenger Bots Suggests Personalized News Content
Laura McQuarrie — May 18, 2016 — Pop Culture
References: facebook & techcrunch
In response to the new Facebook Messenger capabilities announced at F8, TechCrunch unveiled a new way for its readers to discover tailored news content.
There are several ways to interact with the bot. In addition to being able to subscribe to topics of interest, authors or favorite sections of TechCrunch's website, users will also be able to ask questions and get an answer on the spot. To keep updated on new developments in the tech industry, the bot will send notifications and suggestions based on preferred topics that a user tends to frequent on the site. Over time, this data is used to make the bot even better at providing recommendations.
TechCrunch promises that the new Facebook Messenger chat bot "will help our readers get the news they want from us in a more conversational way."
There are several ways to interact with the bot. In addition to being able to subscribe to topics of interest, authors or favorite sections of TechCrunch's website, users will also be able to ask questions and get an answer on the spot. To keep updated on new developments in the tech industry, the bot will send notifications and suggestions based on preferred topics that a user tends to frequent on the site. Over time, this data is used to make the bot even better at providing recommendations.
TechCrunch promises that the new Facebook Messenger chat bot "will help our readers get the news they want from us in a more conversational way."
Trend Themes
1. Personalized News Content - Creating personalized news content through chatbots provides a more tailored and engaging user experience.
2. Interactive Bots - The use of chatbots that allow users to ask questions and get immediate answers provides a more interactive and convenient way of consuming news.
3. Data-driven Recommendations - Leveraging user data to provide targeted suggestions and notifications helps improve the relevance of news content and enhances user engagement.
Industry Implications
1. Media and Publishing - Integrating chatbots into media and publishing platforms can revolutionize content delivery and engagement.
2. Technology - Utilizing chatbots in the tech industry can enhance the delivery of tech-related news and updates in a more conversational manner.
3. Artificial Intelligence - Developing advanced chatbot algorithms and AI capabilities can drive innovation in creating personalized news content and recommendations.
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