Facebook's Bot Store Will Allow Food Ordering Through Messaging
M — March 18, 2016 — Social Media
While chat apps typically focus on accelerating user to user communication, Facebook is aiming to add a business to consumer focus with its new messaging feature, Bot Store. The app will only further accelerate what the Facebook messaging platform currently offers acting as a personalized butler of sorts, allowing consumers to place food orders, book hotels and shop all from one space.
The Bot Store is a more interactive form of Facebook's current messaging platform that allows consumers to leverage a tech-based assistant to complete their favorite services. The app will allow consumers to shop, order and download a wide variety of services from taxis, flights and hotels to movie tickets, books and even banking. The commands will all be placed through the Bot Store extension for simplified use.
The Bot Store is a more interactive form of Facebook's current messaging platform that allows consumers to leverage a tech-based assistant to complete their favorite services. The app will allow consumers to shop, order and download a wide variety of services from taxis, flights and hotels to movie tickets, books and even banking. The commands will all be placed through the Bot Store extension for simplified use.
Trend Themes
1. Interactive Booking Chat Apps - Facebook's Bot Store enables interactive booking through one messaging platform.
2. Personalized Tech-based Assistance - Consumers can leverage interactive virtual assistants for streamlined service and commerce.
3. Centralized Service Platforms - Messaging apps now serve as comprehensive gateways for e-commerce, hospitality and transportation services.
Industry Implications
1. Hospitality - Booking hotels and ordering food made easier with interactive chatbots.
2. Transportation - Booking cars and flights is now centralized through messaging apps.
3. E-commerce - Messaging platforms offer an all-in-one solution for online shopping and payments.
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