Australia's Black Hops Brewing Created a Beer Inspired by Call of Duty
Rebecca Byers — December 21, 2015 — Tech
References: blackhops.au
Black Hops Brewing is an Australian craft brewer located in idyllic Gold Coast. Big fans of both gaming and craft beer culture, the trio of friends behind the brand decided to create their own drankable tribute to first-person shooter game Call of Duty: Black Ops III.
The intriguing beer tribute comes in the form of the Black Hops Midnight Pale Ale. Available as a limited release in Australia, the Aussie craft beer was launched earlier in 2015 and is sure to inspire similar hoppy tributes to video games the world over. Not to mention Call of Duty and ale fans the world round will likely be clamoring to get their hands on a bottle.
Recently, video game publisher Bethesda partnered with the brewers at Carlsberg UK to create the Fallout Beer.
The intriguing beer tribute comes in the form of the Black Hops Midnight Pale Ale. Available as a limited release in Australia, the Aussie craft beer was launched earlier in 2015 and is sure to inspire similar hoppy tributes to video games the world over. Not to mention Call of Duty and ale fans the world round will likely be clamoring to get their hands on a bottle.
Recently, video game publisher Bethesda partnered with the brewers at Carlsberg UK to create the Fallout Beer.
Trend Themes
1. Gaming-inspired Beer - Craft breweries around the world create beer inspired by popular video games, merging the worlds of craft beer and gaming to target a younger, tech-savvy demographic.
2. Limited Release Beer - Craft breweries create limited release beers for popular events, like new game releases, to drive demand and increase brand awareness.
3. Collaborative Beer - Collaborative beers between video game companies and craft breweries are increasing in popularity, creating unique and collectible products.
Industry Implications
1. Craft Beer - Craft breweries can capitalize on the popularity of video games by creating gaming-inspired beers and driving demand with unique, limited edition releases.
2. Video Games - Video game companies can create brand extensions and expand into the craft beer market by partnering with breweries to create collaborative, collectible products.
3. Alcohol Beverages - Craft breweries and alcohol beverage companies can target younger, tech-savvy consumers by merging video game culture with craft beer culture to create unique, marketable products.
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