Sharing economy initiatives take aim at social issues facing seniors
Implications - As concerns mount over the financial impact of aging Boomer populations, a variety of sharing economy initiatives are illuminating the power of tech-enabled platforms in offsetting barriers to access related to income and resources. In addition to serving as a reminder of the stresses of fixed income living, this shift highlights the role of the peer-to-peer economy in empowering consumers to help themselves when traditional institutions are unable to adequately do so.
Workshop Question - Does your brand cater to a marginalized group? If so, how? If not, how could you better do so?
Trend Themes
1. Sharing Economy - Tech-enabled platforms facilitate access to income and resources for aging populations through the sharing economy model.
2. Empowering Consumers - Peer-to-peer economic models that empower consumers to help themselves when traditional institutions are unable to provide adequate support.
3. Intergenerational Collaboration - Initiatives that focus on intergenerational collaboration, thinking, and innovation to combat ageism and promote inclusivity across a range of industries.
Industry Implications
1. Healthcare - Innovation opportunities in healthcare include senior homeshare platforms and senior citizen restaurant pop-ups to alleviate the issue of isolation amongst the aging population.
2. Transportation - Rideshare apps, such as GoGoGrandparent, aimed to make mobility accessible for seniors without the need for navigating complex interfaces.
3. Technology - Technologies like the Dementia Patient Trackers and Senior Co-Working Spaces designed for aging adults to learn digital skills that are relevant in today's ever-changing world are two vital innovation opportunities.
8 Featured, 70 Examples:
228,714 Total Clicks
Date Range:
Apr 15 — May 17
Trending:
Average
Consumer Insight Topics:
