Burger King's AI Chatbot Takes Menu Orders Via Facebook Messenger
Laura McQuarrie — May 10, 2016 — Lifestyle
References: bk & digitalbuzzblog
The Burger King Facebook Messenger Bot is an AI chatbot that makes it possible for social media users to place an order from the fast food chain's menu without having to interact with a human.
A typical chat with the Burger King Bot involves a short introduction, followed by the option to place an order for individual burgers, drinks, desserts or combo meals. After finalizing an order, a Facebook user has the chance to pay and select the most convenient location for them to receive their order.
AI chatbots are becoming a popular way for fast food companies to connect with young consumers. Like this feature from Burger King, Taco Bell also introduced a 'TacoBot,' which takes orders via the Slack chat app.
A typical chat with the Burger King Bot involves a short introduction, followed by the option to place an order for individual burgers, drinks, desserts or combo meals. After finalizing an order, a Facebook user has the chance to pay and select the most convenient location for them to receive their order.
AI chatbots are becoming a popular way for fast food companies to connect with young consumers. Like this feature from Burger King, Taco Bell also introduced a 'TacoBot,' which takes orders via the Slack chat app.
Trend Themes
1. AI Chatbots in Food Industry - The rise of AI chatbots in the food industry presents disruptive innovation opportunities for fast food chains to streamline the ordering process and engage with tech-savvy consumers.
2. Social Media Ordering - The trend of ordering food through social media platforms like Facebook Messenger offers disruptive innovation opportunities for companies to reach a wider customer base and provide a convenient user experience.
3. Integration of Chatbots and Payment Systems - The integration of chatbots with payment systems allows for seamless transactions and presents disruptive innovation opportunities for businesses to enhance the ordering and payment process.
Industry Implications
1. Fast Food Chains - Fast food chains can leverage AI chatbots to automate the ordering process and provide personalized recommendations, improving customer satisfaction and efficiency.
2. Social Media Platforms - Social media platforms can capitalize on the trend of ordering food through chatbots to attract more users and increase engagement on their platforms.
3. Payment Service Providers - Payment service providers can explore opportunities to integrate their systems with chatbots, enabling a seamless payment experience and expanding their customer base.
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