The New Wells Fargo App Features Spanish Language Support
Rahul Kalvapalle — April 8, 2016 — Tech
References: wellsfargo & hispanicizewire
Banking apps have been popular and widespread for some time now, but they haven't always been very accessible or easy to use for people who don't count on English as their first language, or would simply like the option of using the banking app in a different language. This is why Wells Fargo & Company has gone ahead and offered Spanish language support to customers.
In addition to allowing mobile banking in the Spanish language, the app also gives users the opportunity to contribute towards the Hispanic Scholarship Fund.
Ultimately, the inclusion of a Spanish language option to the latest Wells Fargo banking app shows how serious the bank is in reaching out to customers of different ethnicities in order to make the mobile banking experience as comfortable as possible for them.
In addition to allowing mobile banking in the Spanish language, the app also gives users the opportunity to contribute towards the Hispanic Scholarship Fund.
Ultimately, the inclusion of a Spanish language option to the latest Wells Fargo banking app shows how serious the bank is in reaching out to customers of different ethnicities in order to make the mobile banking experience as comfortable as possible for them.
Trend Themes
1. Multilingual Banking Apps - Opportunity for banks to offer mobile banking apps in multiple languages to cater to diverse customer needs.
2. Diversity and Inclusion in Banking - Banks can embrace inclusivity by providing language support and catering to customers from different ethnic backgrounds.
3. Social Impact Banking - Banks can integrate charitable initiatives within their apps to empower users to contribute towards important causes.
Industry Implications
1. Banking - Banks can leverage innovation in mobile banking apps to enhance customer experience and cater to diverse demographics.
2. Technology - Technology companies can develop language support features for banking apps to enable multilingual usage.
3. Non-profit - Non-profit organizations can collaborate with banking apps to facilitate charitable contributions and support scholarship funds.
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