The True & Co. Mobile Retail Store Brings the Online Store to Life
Michael Hemsworth — April 27, 2016 — Marketing
References: trueandco & contemporist
Aptly called the 'Try-On-Truck,' the latest mobile retail store from True & Co. brings the eCommerce retailer to the streets in a modern, stylistic way.
The design work of Mobile Office Architects and Spiegel Aihara Workship, the 'Try-On-Truck' features ample space to keep users comfortable while shopping for lingerie. The mobile retail store features four fitting rooms that provide ample space and privacy for ladies to appreciate. The trailer features sumptuous wooden finishes throughout and seating for shoppers to enjoy.
The disconnected nature that eCommerce inherently has is increasing the rate at which brands are foraying into the real world. Brands like Amazon, and now True & Co., are creating physical store locations to help enhance brand reach and connect with target demographics more intimately.
The design work of Mobile Office Architects and Spiegel Aihara Workship, the 'Try-On-Truck' features ample space to keep users comfortable while shopping for lingerie. The mobile retail store features four fitting rooms that provide ample space and privacy for ladies to appreciate. The trailer features sumptuous wooden finishes throughout and seating for shoppers to enjoy.
The disconnected nature that eCommerce inherently has is increasing the rate at which brands are foraying into the real world. Brands like Amazon, and now True & Co., are creating physical store locations to help enhance brand reach and connect with target demographics more intimately.
Trend Themes
1. Mobile Ecommerce - 'Try-On-Truck' by True & Co. brings eCommerce to the streets with a mobile retail store.
2. Fitting Rooms - Four ample fitting rooms in 'Try-On-Truck' allow for comfortable and private lingerie shopping.
3. Online-offline Integration - eCommerce brands like Amazon and True & Co. are exploring physical store locations to connect with customers more intimately.
Industry Implications
1. Retail - Mobile eCommerce and online-offline integration offer opportunities for brick-and-mortar stores to reach new customers.
2. Fashion - Mobile fitting rooms like those in 'Try-On-Truck' by True & Co. offer disruptive innovation opportunities for fashion retailers.
3. Architecture - The design work in 'Try-On-Truck' by Mobile Office Architects and Spiegel Aihara Workship showcases new possibilities for creating comfortable and stylish mobile retail spaces.
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