Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,710 inspiring examples.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,117 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,117 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,231 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,710 cutting edge ideas.

Detoxifying Libation

Consumers opt for food-inspired cocktails that offset the effect of spirits

Implications - As the health and wellness movement continues to push aging consumers to reconsider their lifestyle choices, many are opting for cocktails infused with ingredients such as root vegetables and fermented foods. This progression demonstrates that in addition to the interest in lower calorie beverages, consumers are also interested in incorporating rejuvenating ingredients that proactively nourish the body during alcohol consumption.
Workshop Question - In what way is your product responding to consumer desire for naturality?
Trend Themes
1. Healthy and Nutritious Cocktails - As the health and wellness movement continues to gain momentum, consumers are gravitating towards cocktails that incorporate healthy and nourishing ingredients, providing disruptive innovation opportunities for businesses to create cocktails that are both flavorful and healthy.
2. Ready-to-drink Cocktails with Vitamins and Minerals - Ready-to-drink canned cocktails that are marketed as a source of essential vitamins, minerals and electrolytes are becoming increasingly popular, creating an opportunity for businesses to create health-conscious cocktails in convenient, on-the-go packaging.
3. Superfood Spirits - Superfood spirits infused with nutrient-dense ingredients like acai, goji and kumquat are on the rise, allowing businesses to explore uncharted flavor territories while appealing to health-conscious consumers.
Industry Implications
1. Beverage Industry - The beverage industry can utilize the trend towards healthy and nutritious cocktails to create innovative drinks that cater to health-conscious consumers looking for an alternative to traditional, high-sugar cocktails.
2. Cocktail Mixers Industry - The cocktail mixers industry can create innovative products with an emphasis on natural and organic ingredients to appeal to consumer preferences for clean-label mixers.
3. Alcohol Industry - The alcohol industry can embrace the trend towards healthy and nutritious cocktails, focusing on low-sugar and low-calorie alcoholic products that are marketed towards health-conscious consumers seeking 'better for you' alternatives.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 37 Examples:
71,636 Total Clicks
Date Range:
Aug 15 — Oct 17
Trending:
Mild
Consumer Insight Topics:

Related Examples

Milk-Based Premium Vodkas
Milk-Based Premium Vodkas
Black Cow's Artisinal Spirits Feature Milk Sourced From Grass-Fed Cows
Fresh Cream Liqueur Collections
Fresh Cream Liqueur Collections
Carthy & Black Is Offering a New Cream Liqueur Collection
Mizunara Oak-Aged Libations
Mizunara Oak-Aged Libations
The Yamazaki Mizunara Cask Edition Japanese Whisky is Expertly Crafted
Millennial Pink Tequilas
Millennial Pink Tequilas
Codigo 150 Rosa Tequila is Now Available in the US for Rosé Lovers
Wine-Infused Gin Spirits
Wine-Infused Gin Spirits
Wölffer Estate Vineyard Made a Pink Rosé-Infused Gin
All-Natural Sangria Wines
All-Natural Sangria Wines
Beso Del Sol Pink is a Rose Flavored With Various Fruits
Chic Cognac Bottle Designs
Chic Cognac Bottle Designs
Marc Newson Designed a Limited-Edition Bottle for Hennessy's X.O Cognac
Revolutionist Mezcal Branding
Revolutionist Mezcal Branding
'Ilegal Mezcal' is Advertised as a Mezcal for the People
Vibrant Alcohol Brand Shots
Vibrant Alcohol Brand Shots
The Four Loko Shots are Bold in Flavor and Branding
Mail Order Mixology Kits
Mail Order Mixology Kits
Mixology Monthly Helps Consumers Make Craft Cocktails at Home
Rum Brand Beers
Rum Brand Beers
'Malibu Beer' is a Tropical Golden Lager with a Natural Coconut Flavor
Theatrical Pop-Up Bars
Theatrical Pop-Up Bars
The Wonderland Bar in London Boasts Color-Changing Drinks and More
Coffee-Infused Maple Syrups
Coffee-Infused Maple Syrups
The Trees Knees Coffee Maple Syrup is Suitable for Food and Drinks
Tonic Water Syrups
Tonic Water Syrups
This Tonic Syrup Was Developed for Experimentation with Tonic Water
Citrus Juice-Infused Beers
Citrus Juice-Infused Beers
The Bud Light Radler Beer Arrives Just in Time for Warmer Weather
Spicy Cocktail Fruit Vinegars
Spicy Cocktail Fruit Vinegars
The Blossom Vinegar Ginger Apple Pear Flavor is Tart and Sweet
Concept Car Spa Soirees
Concept Car Spa Soirees
This Buick Style Event Boasted Manicures in Honor of the Buick Avista
Vitamin-Infused Cocktail Mixers
Vitamin-Infused Cocktail Mixers
'Ficks Premium Cocktail Mix' Contains Summery Flavors
Margarita Pie Parfaits
Margarita Pie Parfaits
The Sugar Hit's Passionfruit Recipe is a Cocktail-Inspired Layered Dessert
Capsulized Cocktail Recipes
Capsulized Cocktail Recipes
These Beverage Use K-Cups to Cut Down the Drink Making Time
Fantasy Character Cocktails
Fantasy Character Cocktails
These Themed Beverages Celebrate the Return of Game of Thrones
Herbal Cocktail Popsicles
Herbal Cocktail Popsicles
These Strawberry Mojito Ice Pops Turn the Beverage into a Frozen Dessert
Molotov Cocktail Packaging
Molotov Cocktail Packaging
The Bottle Wrap on this Champagne Focuses on Love, Success and Health
Mood-Boosting Cocktails
Mood-Boosting Cocktails
Barts is Serving Alcoholic Cocktail Drinks That are Rich in Serotonin
Avocado Margarita Recipes
Avocado Margarita Recipes
This Homemade Creamy Cocktail is a New Take on a Cinco de Mayo Drink
Canister Bar Cabinets
Canister Bar Cabinets
The Jerry Can Opts for a On-the-Go Bar Cart Located Inside a Former Gas Can
Festive Cocktail Cupcakes
Festive Cocktail Cupcakes
These Mini Margarita Cakes Celebrate Cinco de Mayo
Boozy Root Beer Floats
Boozy Root Beer Floats
Brickyard's Root Beer Flip Blends Rich Flavors With a Frothy Texture
Aged Root Liquors
Aged Root Liquors
This Alcoholic Root Tea Can Be Enjoyed Over Ice or as a Mixed Cocktail
Ginger Melon Cocktails
Ginger Melon Cocktails
Camille Style's Honeydew Ginger Slushie is a Refreshing Summertime Beverage
Lavish Breakfast Pizzas
Lavish Breakfast Pizzas
Pizza Goon's Latest Recipe is a Schiacciata with Mozza-egg and Caviar
Automatic Bartenders
Automatic Bartenders
The Foxtender is an Alcohol Vending Machine with a Compatible Payment App
Cocktail-Themed Frozen Treats
Cocktail-Themed Frozen Treats
Blu Top Ice Cream's Bourbon Ice Cream Sandwich has Pretzel Garnishes
Theatrical Cocktail Trays
Theatrical Cocktail Trays
The 'Deconstructed Martini' Experience Lets Bar Patrons Make a Cocktail
Conveniently Canned Cocktails
Conveniently Canned Cocktails
The Ballast Point Brewery Packaged Four Common Cocktails into Cans
Mojito-Inspired Sodas
Mojito-Inspired Sodas
El Fresco's Mojito Soda Beverage Bottles Take Inspiration from Mixology
Boozy Watermelon Slushies
Boozy Watermelon Slushies
This Alcoholic Drink Includes a Salted Rim to Set the Fruit Off Nicely